Internetworkers: http://www.ibiblio.org/internetworkers/

[Michael Thomas <mdthomas AT mindspring.com>]

NEW YORK--(BUSINESS WIRE)--March 2, 2000--The following is a statement
from
Kevin O'Connor, CEO of Doubleclick:
``Over the past few weeks, DoubleClick (Nasdaq: DCLK
<http://finance.yahoo.com/q?s=dclk&d=t> - news </n/d/dclk.html>) has
been at
the center of the Internet privacy controversy. During this time, we
have
met and listened to hundreds of consumers, privacy advocates, customers,

government officials and industry leaders about these issues. The
overwhelming point of contention has been under what circumstances names
can
be associated with anonymous user activity across Web sites.''
``It is clear from these discussions that I made a mistake by planning
to
merge names with anonymous user activity across Web sites in the absence
of
government and industry privacy standards.''
``Let me be clear: DoubleClick has not implemented this plan, and has
never
associated names, or any other personally identifiable information, with

anonymous user activity across Web sites.''
``We commit today, that until there is agreement between government and
industry on privacy standards, we will not link personally identifiable
information to anonymous user activity across Web sites.''
``This action does not affect our core business activity. It means we
are
going to await clear industry standards before we decide the future
direction of a number of new products. We will continue to expand our
successful media, technology, e-mail and offline data businesses. We
will
also continue to abide by common industry practices in building
anonymous
profiles for ad targeting.''
``Since founding DoubleClick only 4 years ago, our company has grown to
1,800 employees with more than 7,000 customers worldwide. We are helping

thousands of companies become successful in our new economy. I'm proud
of
DoubleClick's leadership as an innovator in improving the value of
Internet
advertising and keeping the Internet free for consumers. Taking risks,
inventing new products and services, and correcting mistakes is a sign
of
responsible leadership.''
``Creating industry policies involving something so incredibly important
to
our global economy and individuals is not something to be taken lightly.
We
all agree on the goals: keep the Internet free while protecting consumer

privacy. It is now time for industry, consumers and government to
develop a
clear set of guidelines that help create a healthy, free Internet while
protecting the privacy of all consumers.''
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net <http://www.doubleclick.net>) is a

leading provider of comprehensive global Internet advertising solutions
for
marketers and Web publishers. Combining technology, media and data
expertise, DoubleClick centralizes planning, execution, control,
tracking
and reporting for online media campaigns. DoubleClick Inc. has Global
headquarters in New York City and maintains over 30 offices around the
world.

Contact:
     DoubleClick Inc.
     Jennifer Blum (Press)
     Corporate Communications
     212/381-5705
     jblum AT doubleclick.net <mailto:jblum AT doubleclick.net>
     or
     Abernathy MacGregor
     Adam Miller (Investors)
     212/371-5999

More Quotes and News: DoubleClick Inc (NasdaqNM:DCLK
<http://finance.yahoo.com/q?s=dclk&d=t> - news </n/d/dclk.html>)
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