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["Michael Burns" <michael AT fingerlakespermaculture.org>]

Cornell Cooperative Extension offers Strategic Marketing Workshops for
Livestock Producers

The demand for locally raised meats and livestock products continues to grow.
Strategic and specific marketing efforts can help you take full advantage of
the local foods market. If you want to sharpen and focus your marketing skills
or just don’t know where to begin developing a marketing plan, Cornell
Cooperative Extension can help!

Cornell Cooperative Extension has developed a series of 4 workshops that will
teach the basics of strategic marketing, including how to identify a target
market and focus your farm’s marketing efforts. You will also learn how to
choose the markets that meet the needs of your farm, such as CSA, farmers’
market and wholesale. Each participant will develop components of a marketing
plan and create marketing materials.

While this series is tailored specifically to the marketing of meats and other
livestock products, it will benefit any farm looking to improve their
marketing efforts. The "Strategic Marketing Workshops for Livestock Producers”
series is supported by the Cornell Small Farms Program. To learn more about
"Strategic Marketing Workshops for Livestock Producers" or other opportunities
for small farms in New York, visit www.smallfarms. cornell.edu

The four part series costs $10 per farm (up to 2 people) per session or $30
for the series of 4 workshops. For more information, contact: Matt LeRoux,
Cornell Cooperative Extension of Tompkins County, (607) 272-2292 or by email
at mnl28@cornell. edu

Dates and Times: Each session runs from 6:30-8:30 PM, Wednesdays, July 6, 13,
& 20 with a follow up session at each location (date varies).

Session 1, July 6: Introduction to Strategic Marketing: Identifying a Target
Market

Session 2, July 13: Communicating with Customers

Session 3, July 20: A Guide to Marketing Channel Selection

Session 4, date varies by location: Review and Critique of Your Marketing
Materials

This workshop series will be offered by Cornell Cooperative Extension at
locations around NY. Pre-registration is required:

1. Cornell Cooperative Extension Center Ontario County, 480 North Main St.,
Canandaigua. Registration contact: (585) 394-3977 x 427 or email Nancy
Anderson, nea8 AT cornell.edu with your name, address and phone number.

2. CCE Saratoga County, 50 West High Street, Ballston Spa Registration
contact: (518) 885-8995 or email Paula Schafer at pjb11@cornell. edu

3. CCE Steuben County, Steuben County Office Building, 3 East Pulteney
Square, Bath Registration contact: (607) 664-2300 or email Kerri Bartlett at
ksb29@cornell. edu

4. CCE-Tompkins County, 615 Willow Ave., Ithaca Registration contact: (607)
272-2292 or email Matt LeRoux at mnl28@cornell. edu

5. CCE- Franklin County, classes held at: North Country Community College
(NCCC), Malone Campus , 75 William Street, Malone, Room: RH Computer Lab
Registration contact: (518) 483-7403 or email Bernadette Logozar at
bel7@cornell. edu

Matt LeRoux
Ag. Marketing Specialist
Cornell Cooperative Extension- Tompkins County
607-272-2292


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