Development of Creative Commons licenses

[Gregor Hagedorn <g.m.hagedorn AT gmail.com>]

> Proposed Definition: commercial use is the transactional use of the work;
> that is selling, bartering, or letting the copyright work or including the
> work in a paid for advertisement (and the like).

How does this work? Most works that currently are under CC licenses
are not likely sold by themselves, but re-used through inclusion in
other works: an image inside a book, brochure, flyer/leaflet, music in
a collection or as background to video.

Is a promotional brochure of a non-profit organisation, where the
non-profit pays for the distribution, a paid for advertisement under
the definition?

Gregor