Cc-europe mailing list

[Jonas Öberg <jonas AT creativecommons.org>]

Dear all,

please find here some notes from our Creative Commons and GLAM session in Stockholm on Wednesday. Outlined here you will find the summary of the discussions that we had, which led up to a draft strategy for how the affiliates that are interested can work more closely with GLAM institutions in Europe and what would be needed in terms of resources to get there.

Participating in the session was Jonas Öberg (CC HQ), Christian Villum (CC Denmark), Maarten Zeinstra (CC Netherlands), Kristina Alexandersson (CC Sweden), and Alex Pettersson (Wikimedia Sweden).

Background

We started with a public presentation for 22 participants from GLAM institutions in Stockholm. Presenters were Maarten Zeinstra (speaking

on Europeana), Alex Pettersson (Wikimedia), Johanna Berg (Digisam - coordinating secretariat for digitization of cultural heritage), Jonas Öberg (CC HQ/Europe), Kristina Alexandersson (CC SE) and Chiaki Hayashi (CC HQ/Asia/Pacific).

The presentations were well received, and a great thank you especially to Chiaki who showed some very compelling evidence of the relevance of CC for the GLAM sector.

After the public presentation, the CC affiliate group and the Wikimedia representative proceeded to a smaller focused discussion.

The group did an overview of the current activities in the three participating countries. The activities range from almost none to complete collaborative projects. In general, the feeling of the group is that the GLAM institutions are scared and uncertain about licensing of digital material generally. But there's also a great deal of curiosity, fueled in part by a desire to make their works accessible to new groups of people.

The relevance of Creative Commons for GLAM

We identified what we feel is the strongest incentive for a GLAM institution to engage with Creative Commons:

• By making their works accessible, they can reach new groups of people.

The ability for GLAM institutions to engage with students was seen as particularly compelling, and the relationship between educational resources and the GLAM institutions was seen as a natural link between GLAM and what CC already does in the OER field.

he relationship between Wikimedia and Creative Commons was discussed, as this is an area where Wikimedia has a lot of experience working with the GLAM sector previously. In principle, Wikimedia are seen as the experts on re-use whereas CC is seen as the experts on licensing. Cooperation is encouraged generally.

Draft strategy for engagement with GLAM in an affiliate

All participants were keen on engaging more with GLAM institutions to convey to them the evidence we have on the benefit of open. The group envisions that the affiliates can work with GLAM institutions in the following way to engage them in a discussion:

• Focus on "low-hanging fruit", ie. smaller GLAM institutions who would be more willing to experiment to show temselves as progressive.
• Focus on institutions carrying works in the public domain today, ie. not contemporary art.
• Start where you have resources, ie. if you have a teacher in your affiliate team, focus your attention on the use of GLAM materials in education.
• Seek collaboration and partnership with other likeminded organisations.
• Show the case studies of GLAM institutions use of CC to the prospective institutions and allow them to relate this to their reality.
• Don't over-reach: start with less than a handful of institutions to establish local case studies, which can then be used when engaging with additional institutions

Resources required

The resources required, apart from time on behalf of each individual affiliate, is limited to the case studies to be provided for the first outreach towards a GLAM institutions. The case studies available today are of very varied quality and work is needed in this area to make them useable by the affiliates.

What we would be looking at is:

• Two or three high-quality cases of GLAM use of Creative Commons, with a well written narrative, compelling metrics, relevant contact persons, follow-ups and materials.

In order to compile such compelling cases, the group envisions that a smaller working group of affiliates can meet face to face together with representatives

of the GLAM institution in the case for a 1½-2 day workshop to detail these cases. It would be beneficial to be able to engage an editor in this work who can take the cases after the group and complete the narrative.

Not all CC affiliates could be part of such a working group and participation should be limited, also to keep costs down. It seems useful to limit participation to no more than five affiliates. The group can be largely self-driven, but some small coordination work and logistics support is needed, as well as the funds for the face to face meetings.

Jonas Öberg, Regional Project Manager - Europe
Creative Commons
Phone: +46 31 7802161