Arquitetura da Informa��o (em Portugu�s)

[Cid Boechat <cidboechat AT gmail.com>]

Matéria bem interessante sobre uma pesquisa no Japão onde a maioria das pessoas achou um objeto bonito mais fácil de ser usado do que um "feio", sendo que ambos tinham as mesmas funcionalidades:

"There was no real difference between the 
actual machines tested and how they functioned, but the one that looked 
nicer was consistently thought to be easier to use. Another researcher 
(Tractinsky) decided to duplicate the study in Israel. His theory was 
that Japanese “culture is known for its aesthetic tradition” and that in
 Israel the functionality would probably be more evenly rated. He was 
surprised to find that the Israelis gave the nice-looking machine even 
higher usability ratings than the Japanese had."


Matéria completa: http://www.the-signal.com/news/article/26189/

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Cid Boechat - Webdesign e Design de interfaces
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