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Subject: Arquitetura da Informação (em Português)

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  • From: rafael <rafael AT interactis.com.br>
  • To: aifia-pt AT lists.ibiblio.org
  • Subject: [AI] Nielsenomics
  • Date: Tue, 19 Feb 2008 17:56:12 -0300

Já que rolaram vários comentários sobre usabilidade e AI na lista nestes
últimos dias, uma reflexão do Mauro sobre o uso dos testes, os comentários da
Mercedes sobre a prática de análises heurísticas e as perguntas de hoje,
retirei duas reflexões da Alertbox de 22/jan/08 para saber mais sobre as
opiniões pessoais do grupo:

* We have now harvested most of the low-hanging fruit from the truly
horrible websites that dominated the lost decade of Web usability
(approximately 1993–2003). In those early years, Web design was abominable —
think splash screens, search that didn't find anything, bloated graphics
everywhere. The only good thing about these early designs was that they were
so bad that it was easy for usability people to be heroes: even the smallest
study would inevitably reveal several immense opportunities for improvement.

* Usability budgets have not increased substantially, even as the Web has
gotten better. As the full report discusses in detail, during the last
decade, the share of project resources allocated to usability has held steady
at around 10% in those enlightened companies that include usability in their
design lifecycle. Yes, many more companies do usability now than ever before.
However, individual projects don't see much more funding, even though they're
now challenged with identifying a higher level of design improvements.

Mesmo sem realizar testes, quais os principais erros de usabilidade que em
geral são evitados no processo de AI ?

Seria possível determinar quais os erros mais cometidos até poucos anos e que
hoje são abomináveis?

Abraços,

Rafael Rez Oliveira
Interactis | Marketing Interativo
rafael AT interactis.com.br
(19) 3201.3265 / 3254.7268 / 9119.0228

Blog: http://exvertebrum.wordpress.com



  • [AI] Nielsenomics, rafael, 02/19/2008

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