[permaculture] 2008 Organic Coffee Market Tops $1.3 Billion in North America

Brent McMillan brent at gp.org
Tue Jul 21 12:36:08 EDT 2009

2008 Organic Coffee Market Tops $1.3 Billion in North America, New Data 

Consumers continue to support organic, farmer-friendly agriculture

New York, NY (Vocus/PRWEB ) July 21, 2009 -- The North American organic 
coffee market topped 1.3 billion dollars in 2008, making it the single 
most valuable organic product imported into North America, according to 
new data released today by coffee market analyst Daniele Giovannucci at 
a sampling event featuring delicious new crop organic coffees from 
leading U.S. roasters. The event was hosted by the Organic Coffee 
Collaboration, a project of the Organic Trade Association (OTA), at New 
York City's Union Square Cafe.

The ten participants in the Collaboration are Caffe Ibis (Logan, UT), 
Chiapas Farms (Austin, TX), Crimson Cup (Columbus, OH), Elan Organic 
Coffee (San Diego, CA), Equator Estate Coffees and Teas (San Rafael, 
CA), Green Mountain Coffee (Waterbury, VT), Maximus Coffee Group 
(Houston, TX), S&D Coffee (Concord, NC), Swiss Water Decaffeinated 
Coffee Company (Burnaby, BC, Canada), and True Origin Organics (Weston, 
FL and Bogotá, Colombia). These participants represent some of the 
newest companies on the market as well as well known firms that source, 
decaffeinate, or roast for the largest companies in the United States.

According to The North American Organic Coffee Industry Survey 2009 by 
Giovannucci (with support from the Specialty Coffee Association of 
America), approximately 89 million pounds of organic coffee were 
imported into the United States and Canada in 2008, a 12 percent 
increase from 2007, with most of the sales taking place in the U.S. The 
29 percent annual average growth rate for the organic category 
documented by Giovannucci between 2000 and 2008 dwarfs the estimated 1.5 
percent projected annual growth rate of the conventional coffee 
industry. The survey is available from the Organic Trade Association.
"Consumers have spoken loud and clear," said Christine Bushway, OTA 
executive director. "Consumers choose to support organic agriculture 
even when times get tough."

Giovannucci agrees. "Consumers are being more selective and increasingly 
moving toward products they perceive to provide real and lasting value, 
both personal and to the environment."

Union Square Cafe, which has earned Zagat Survey's #1 ranking as New 
York's Most Popular Restaurant for an unprecedented eight years, is one 
of the many restaurants and other food establishments across the U.S. 
offering organic coffees to their discriminating clientele.

Organic coffee is grown using methods and materials that have a low 
impact on the environment. Organic production systems replenish and 
maintain soil fertility, avoid the use of toxic and persistent 
pesticides and fertilizers, and build biologically diverse agriculture. 
Third-party certification organizations verify that organic farmers use 
only methods and materials allowed in organic production.

The Organic Coffee Collaboration - a project of the Organic Trade 
Association, the business association for the North American organic 
industry, includes:

CAFFE IBIS (Logan, UT) - An award-winning "green business," Caffe Ibis 
is a custom coffee roasting house featuring triple certified--organic, 
Fair Trade, and Smithsonian Shade Grown "Bird-Friendly®"- coffees, 
mountain grown, mountain roasted. Caffe Ibis® also operates a celebrated 
gallery/deli-licious espresso bar. University franchise, private label, 
equipment programs, monthly specials, and consulting services are available.

CHIAPAS FARMS (Austin, TX) - Chiapas Farms specializes in superior fair 
trade foods. Its Café de Chiapas coffee is from an organic/fair trade 
cooperative in the Chiapas, Mexico highlands. The coffee has a nutty and 
buttery taste with a smooth, slightly sweet finish. The product is 
offered in dark and medium roast and available online.

CRIMSON CUP (Columbus, OH) - Since 1991, Crimson Cup® Coffee & Tea has 
roasted and packaged great-tasting coffee in Columbus, Ohio. Led by 
Harvard "Crimson" graduate Greg Ubert, Crimson Cup offers a full line of 
certified organic Fair Trade coffee and teas to over 350 coffee houses, 
colleges and universities and grocers throughout 26 states.

ELAN ORGANIC COFFEES (San Diego, CA) - Elan Organic Coffees is a coffee 
developer and importer offering certified organic socially responsible 
and Bird Friendly® coffees it has developed through partnerships with 
village co-ops in coffee-producing countries. Elan has pioneered the 
supply of the world's finest certified organic coffees, while supporting 
farmers and protecting the environment.

EQUATOR ESTATE COFFEES & TEAS (San Rafael, CA) - Equator is known for 
its distinctive specialty coffees, socially responsible sourcing, and 
longstanding relationships with prominent chefs and national retailers 
who are passionate about quality. The women-owned company procures 
exceptional certified organic coffees from farmers who practice 
environmental stewardship, resulting in an empowered supply chain from 
crop to cup.

GREEN MOUNTAIN COFFEE (Waterbury, VT) - Green Mountain Coffee is 
recognized as a leader in the specialty coffee industry for its 
award-winning coffees and socially and environmentally responsible 
business practices. Green Mountain Coffee offers a broad selection of 
double-certified organic and Fair Trade coffees under the Green Mountain 
Coffee® and Newman's Own® Organics brands.

MAXIMUS COFFEE GROUP (Houston, TX) - Maximus Coffee Group's carbon 
dioxide (CO2) / triple-filtered water decaffeination process is the only 
decaffeination plant in the U.S. that supplies coffee that is both 
naturally decaffeinated and USDA Organic certified. It is an EPA Green 
Power Partner with one-third of its energy coming from alternative sources.

ORGANIC TRADE ASSOCIATION (Greenfield, MA) - OTA's mission is to promote 
and protect the growth of organic trade to benefit the environment, 
farmers, the public and the economy. OTA's members include farmers, 
processors, importers, distributors, retailers, certifiers, and more.

S&D COFFEE (Concord, NC) - S&D is the second largest coffee roaster in 
the United States supplying both conventional and organic coffees. The 
company feels strongly about fostering sustainable agriculture and 
promoting a healthy planet. Quality Assurance International (QAI) 
certifies S&D's six organic coffees sold under the Buffalo & Spring label.

wholesome process for decaffeinating coffee - pure water, 100% chemical 
free - ensures the best of the bean remains, while only caffeine is 
removed. Swiss Water decaffeinates organic coffees for premium roasters. 
Look for the SWISS WATER® seal on packs or in stores to guarantee 
remarkable tasting 99.9% caffeine-free coffee.

TRUE ORIGIN ORGANICS (Weston, FL and Bogotá, Colombia) - True Origin 
Organics premium Colombian coffee hails from the magnificent Santa Marta 
and Tierradentro valleys. Like fine wine, our coffee has one true 
origin. It is harvested, roasted and packed right where it grows. True 
Origins Organics is available at East Coast specialty and natural stores 
and mid-Atlantic Whole Foods Markets.

See http://www.ota.com/organic_and_you/coffee_collaboration.html for 
further information on the Organic Coffee Collaboration.

Contact: Sandra Marquardt
Tel: 301-592-0077, cell: 301-512-4781



Posted by
Brent McMillan, Steward of Woodhaven
Avilla, Indiana, USA

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