[permaculture] CNN.com - Food giant bows to hedgehog - Aug 31, 2006
Lawrence F. London, Jr.
lfl at intrex.net
Fri Sep 1 02:59:02 EDT 2006
That it would happen in the first place is preposterous and totally irresponsible of MacGutballPigslopBurger - LL
Food giant bows to hedgehog
POSTED: 8:33 p.m. EDT, August 31, 2006
LONDON, England (Reuters) -- Hedgehogs have finally humbled burger giant McDonald's after years of campaigning, forcing
the company to redesign its killer McFlurry ice-cream containers.
Up to now the opening in the container has been large enough for hedgehogs to get their heads into for a lick of the
left-over dessert -- a trap they have then been unable to withdraw from, so dying of starvation in untold numbers.
But from September 1, the wide-mouthed opening in the lid of the McFlurry containers will be reduced in size, making
them too small for the sugar-loving animals to get their heads into.
"This is excellent, it is long overdue news," said Fay Vass, chief executive of the British Hedgehog Preservation
Society. "We have been in touch with McDonald's about this problem for over five years and are delighted that they have
at last solved the problem."
McDonald's said in a statement the design change had resulted from pressure from the society, which prompted
"significant research and design testing" to develop new packaging.
"The smaller aperture of the lid has been designed to prevent hedgehogs from entering the McFlurry container in the
unfortunate incidence that a lid is littered and is then accessible to wildlife," it added.
Copyright 2006 Reuters.
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