Please Share: Groundswell's Developing Your Farm/Food Business Course

Jennifer Bassman jenn at
Thu Jan 5 13:35:17 EST 2017

Developing your Farm or Food Business

Tuesdays, January 24th, 31st, February 7th, 14th, 21st, 6:00-9:00 PM
Just BeCause Center, Ithaca, NY 14850
Fee: $150
This 5-session course is designed for people in the early stages of
developing a farm or
food business. Whether you are just launching your business or have been
operating for a few years and want to become more strategic, this course
covers a variety of topics to help you assess and enhance the financial
viability and social impacts of your business idea.

This course covers:

   - The local farm and food sector including unmet needs,opportunities and
   niche markets.
   - Equity issues and justice in the food system including examples of
   realistic ways to approach these within the scope of your business model.
   - Experience from farm and food entrepreneurs about business startup and
   lessons learned.
   - Tools for business assessment, strategic planning, understanding
   liabilities and legalities.
   - Setting business goals and taking stock of resources and progress to
   - Accounting and financial planning concepts and tools
   - Develop a marketing plan and marketing channels.

Instructors: Leslie Ackerman, independent Business Consultant formerly with
the CFCU Business Cents program; Matt LeRoux, Cooperative Extension
Agriculture Marketing Specialist; Monika Roth, Cooperative Extension
Agriculture Program Leader; Kate Cardona, Groundswell Center Outreach and
Program Coordinator; regional farm and food business entrepreneurs, other
visiting experts  The course will be facilitated by Mary Kate Wheeler,
Groundswell Center Board Member.

Location:  All classes will be held at the Just BeCause Center located
at 1013 West State St. in Ithaca starting at 6 PM until 9 PM.

Fee: $150. Tuition assistance available;


*Marketing Manager*
Groundswell Center for Local Food & Farming
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JUST ANNOUNCED! Developing Your Farm Business
<>, 5
Tuesdays, Starting JANUARY 24. Stay tuned for upcoming 2017 Course
*Groundswell Center is a proud member of the Diversity Consortium of
Tompkins County. <> *
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