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market-farming - Re: cheapskates and corn

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Subject: Market Farming

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  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: cheapskates and corn
  • Date: Mon, 23 Jul 2001 12:49:31 +0000


Nancy Wakely wrote:

>Is it common that buyers at market don't really want
>to pay what your product is worth?

Some people like to negotiate and bargain with
anybody over anything. This is especially common
for individuals coming from countries where set
prices are not the rule and "everything is negotiable."

The perceived value of your produce depends on
how you market it. If your crops' cost of production
is higher than prices in local supers, what are you
doing to inform your customers that you have to charge
more and they should be happy to pay it?

If the market you sell from advertises that people
will "pay less" or "save money" by shopping at
the farmers' market, don't be surprised if people ask
for discounts from your stated prices.

If you advertise that your produce is "Fresh Today"
wholesome, hand weeded and hand picked, etc.,
etc., etc., and any other appropriate features or
benefits you offer, getting a higher price is much easier.

Don't shoot yourself in the foot by creating a value
for your brand of produce through marketing and
then bargaining with customers.

If the farmers' market is not being advertised at all,
the likely perception on the part of customers is
a chance to get thing "on the cheap" because
they are buying direct. One more reason to not
let your market go unadvertised.


Jay Gee
not a farmer -- but interested in farming







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