North American Fruit Explorers mailing list at ibiblio

[Sam Franc <franc@oregonfast.net>]

Just organization!

"Erdman, Jim" wrote:

>
>
> -----Original Message-----
> Don said (much of his comments snipped)
> >But consumers don't automatically know
> >that.  They have to be told by someone, and that involves
> advertising,
> >either at the producer level, or by buyers and processors.
>
> This reminds me of the cranberry industry and it's marketing efforts.
> They
> have taken a berry that is hard to grow and useless fresh, and made it
> into
> a popular year-round product, and they have a "co-operative" growing
> and
> marketing arrangement that controls the growers with an iron fist, and
> they
> have concessions (in Wisconsin at least) regarding use of wetlands and
> water
> resources that would get other people thrown into jail, witht he end
> result
> that they are selling an inedible (my family's opinion at least) in an
>
> unadulterated form berry all over the country year round.
> They have done this with marketing.  I have a good friend who has a
> small
> cherry orchard in  Door county, WI, and learned from him that the
> cherry
> industry doewn't have the marketing savvy to sell a product that is
> edible
> and usable right from the tree.
> Something wrong here.  I guess it's just the American way.
>
> Jim
>
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