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market-farming - Re: [Market-farming] How do you determine market/wholesale price?

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  • From: "breck" <bcarden AT breckinridgegroup.com>
  • To: "'Market Farming'" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] How do you determine market/wholesale price?
  • Date: Fri, 27 Mar 2009 13:56:10 -0400

I just look at what the market is in general (retail and wholesale) to help determine pricing.

Sometimes I am a little hesitant to broadcast my pricing, but what they heck.

I sold most of my produce last year to one customer (cafeteria type).

Here are some.

All by the pound:

$1.75 all tomatoes including heirloom.

$1.25 winter squash

$1.75 summer squash

$2.00 Eggplant Asian

$3.00 pepper bell

$10.00 Basil

$3.00 beets/tops

Hope this will help,

Farmer Breck

 


From: market-farming-bounces AT lists.ibiblio.org [mailto:market-farming-bounces AT lists.ibiblio.org] On Behalf Of John Paul Endicott
Sent: Friday, March 27, 2009 9:34 AM
To: market-farming AT lists.ibiblio.org
Subject: [Market-farming] How do you determine market/wholesale price?

 

I'm working on a cost/price analysis for a local co-ops farm and it got me wondering how most small farms determine their prices.   Do you factor expenses and costs that go into the product?  Do you generally follow the average market price?  Do you factor in organic/local/no chemical into the price?  

I further started thinking about some sort of online survey- or a website- where local farmers could go to get average prices in their region and for the country.  What do heirloom tomatoes sell for this year?  How much does mixed green go per pound?  Would this be helpful? 

Let me know how you figure out your selling prices?  I'm very curious.

Thanks!




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