Skip to Content.
Sympa Menu

market-farming - Re: [Market-farming] farmers market website design

market-farming AT lists.ibiblio.org

Subject: Market Farming

List archive

Chronological Thread  
  • From: "Simon Huntley" <simon.huntley AT gmail.com>
  • To: market-farming AT lists.ibiblio.org
  • Subject: Re: [Market-farming] farmers market website design
  • Date: Sat, 17 Jan 2009 18:41:40 -0500

What you want to do is capture visitors and find a way to have them interact with you. At the most basic level, you need some sort of mailing list as a farmer's market. It is best if user's can sign up for the list right on your site. Then send a message each week about the market the night before the market -- you want to hit people in their inbox because customers often forget about the market and the email can be a little push every week.

Turn that website visitor into a farmer's market customer -- you need to step up their level of involvement from being a viewer of your webpage to actually purchasing goods. The mailing list is the most basic way to do this, but asking for recipes or blog comments or photos or customer stories might be rungs higher on the ladder.

Other than that, of course you want photos, vendor profiles, recipes, product lists, and etc.

You can be creative: have a blog and get your farmers to submit an article once a season about the work they do to bring their goods to market. This wouldn't be a huge time commitment for the farmers, but it would give you good, fresh, original content for your site and newsletter.

How about ordering? Do you want to integrate that into a website?

Good luck down in Morgantown -- I grew up in Greene County, Pennsylvania and know some of your vendors.

-Simon Huntley
Small Farm Central
http://www.smallfarmcentral.com



Archive powered by MHonArc 2.6.24.

Top of Page