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  • From: "maury sheets" <maurysheets AT verizon.net>
  • To: "'Market Farming'" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Typical retail markup
  • Date: Wed, 04 Apr 2007 10:08:42 -0400

Willie,

Your right, I should have said 50 to 100 percent markup. Math wiz that I am
concedes.

Maury


Woodland Produce- Fairton, New Jersey
Hydroponically producing sustainable salad greens in the Northeast.

-----Original Message-----
From: market-farming-bounces AT lists.ibiblio.org
[mailto:market-farming-bounces AT lists.ibiblio.org] On Behalf Of Willie
McKemie
Sent: Wednesday, April 04, 2007 9:32 AM
To: Market Farming
Subject: Re: [Market-farming] Typical retail markup

On Wed, Apr 04, 2007 at 06:59:46AM -0400, maury sheets wrote:
>
> Rachel,
>
> It varies. Talking to Whole Foods about their markup and they said 30 to
50
> percent. If they think they can sell more at a lower price point, they
will

Grocery stores like to think in terms of "gross margin", which is, I
believe, is their markup amount divided by their retail selling price.
I think of a mark-up percentage as the markup amount divided by the
cost. Grocery stores seem to be happy with a 100% markup, which is
a 50% gross margin, which is price=2xcost. If you sell something for
$1 and the grocery store sells it for $2, that is 100% markup or
(($2-$1)/$2)= 50% gross margin. Please correct me if I've screwed this
up.







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