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market-farming - Re: deregluation and farm planning

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  • From: Marcie Rosenzweig <fullcircle AT jps.net>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: deregluation and farm planning
  • Date: Fri, 5 Apr 2002 05:51:13 -0800


Hi Trevor and Ron,

I work with broad range of family farmers and ranchers on business planning and management skills. Especially on multi-generational operations, the inertia of decisions made in the past and fear of losing what has been so hard won creates a paralysis. I don't believe these farmers "don't see it coming," they're more quietly like deer caught in the headlights and doing what they've always done makes them feel less out out of control - more competent.

I start the dialog from family values, a phrase taken from us here in the US some 20+ years ago that I'm trying to help farm/ranch families reclaim. Like the land and animals they care for, the values of each farm/ranch family are passed from generation to generation. It is the recognition and reclaiming of these values that enables the farmers/ranchers to overcome their inertia, think outside their barns, and move forward with new visions for their operations. Once we have developed our Farm Visions from Family Values, we can proceed with the development of a strategic plan to actualize and sustain those visions that is consistent with the family's values.

Marcie - wearing my FACTS hat

MARCIE A. ROSENZWEIG
FACTS
Farm & Agriculture Collaborative Training Systems
Curriculum Development and Training Delivery to Sustain Family Farms

(530) 885-9201
3377 Early Times Ln
Auburn, CA 95603
Full Circle Organic Farm



  • Re: deregluation and farm planning, Marcie Rosenzweig, 04/05/2002

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