Skip to Content.
Sympa Menu

market-farming - Part Two

market-farming AT lists.ibiblio.org

Subject: Market Farming

List archive

Chronological Thread  
  • From: Marcie Rosenzweig <fullcircle AT jps.net>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Part Two
  • Date: Fri, 13 Jul 2001 06:29:59 -0700


HI All,

Let's see if this flies


Business Concept & Background Information
the who, what where, when and why of your business

The elevator speech - If you got on an elevator with someone, you
would have about 30 seconds to explain your business before your
listener reached his destination.

Strategic Plan
Strategic planning is the management art of getting you where you
want to go by breaking down the Vision into achievable and measurable
pieces. Generally, strategic plans have long term, mid-term and
short-term timeframes.

The long-term goals are referred to as being strategic. These are
far-reaching and integral to meeting the Vision/Mission of your
ranch/farm.

Mid-term goals are tactical. They are designed to move you toward
the strategic goals. You should be able to answer 'yes' to the
question, "Does this get me closer to my strategic goal?" By asking
that question, you explore the possible alternatives for your
enterprise. There are usually several tactical goals tied to a
strategic goal.

Operational goals are the weekly and daily decisions about what's
important, right then, to move you toward the fulfillment of your
tactical goals. Farmers and ranchers are generally most comfortable
here because they know what needs to be done day-to-day. The
challenge is to do things that arre high priority toward the tactical
goal, not just things that jump out at you as you work the property.
To really know how much progress you've made, you need to keep some
kind of records. Operational goals demand record keeping as a means
of feedback. Records can be written observations, photographs
(especially when rehabilitating working landscapes,) or numbers, like
yield and sales data.

If you are doing a business plan based on a production farm or ranch
this is where your
Cropping Plan goes
it is integral to your cashflow and marketing assumptions and is the
basis of your Strategic Plan above.

Business Structure and Management
Business Form
Management Team
Legal and regulatory impacts
Risk management
Staffing and Personnel Planning
Estate and Succession Planning

Marketing Plan
Analyze your situation
Strategic goals
Key tactics
Cooperation, collaboration and community
Location
Environment
Value
Enhancement
Relationships
Budget
Action Plan
Measurement

Financial Plan
Budget and pricing
Cashflow
P&L
Balance sheet

Appendices
resumes of you and your management team
labels and trademarks
consumer surveys
anything else of importance to stakeholders and/or lenders

Please consider this copyrighted, proprietary material. I hate
having to say that but ...
MARCIE A. ROSENZWEIG
FACTS
Farm & Agriculture Collaborative Training Systems

(530) 885-9201
3377 Early Times Ln
Auburn, CA 95603
Full Circle Organic Farm



  • Part Two, Marcie Rosenzweig, 07/13/2001

Archive powered by MHonArc 2.6.24.

Top of Page