Market Farming

["Kane, Tracy" <TKane AT peacehealth.org>]

Title: RE: [market-farming] Re: Advertising the Farmers' Market

Hi, I was reading your email on farmers market advertising, and was recently fortunate to be able to call the local "big city" (Eugene, Or.) paper, and let the person in charge of our region know our market was getting ready to "open for the season", and basically got a full length article out of what I was hoping just to be a small blip in the paper..worked out very well for free!! We got lucky..TK

-----Original Message-----
From: Jeffery Blake [mailto:echoecho AT bedford.heartland.net]
Sent: Thursday, May 31, 2001 10:33 AM
To: Market Farming
Subject: [market-farming] Re: Advertising the Farmers' Market

I do think Farmers Markets need to have some advertising--posting of times
etc.  Mainly as a source of information.  I think most people will come
because they drove by the market--or heard about it from a neighbor, or
sought out a market on their own.  Once they decide they want to find it,
the ad is a necessary source of info.   I don't think many people will read
the ad in the paper and be compelled to attend when they otherwise wouldn't
have--regardless of the layout of the ad.

Our market charges $15 a season for vendors.  The only expense we have is
advertising.  We are a new market--so far only a handful of vendors.

Regarding cornucopias--how about a bushel basket on its side spilling its
contents.

> I agree with Jeffrey, advertising is a gamble for individual farms.  But
for
> Farmer's Markets, I think it's a necessity (and pyo).  People are always
> looking to confirm times open/close, crop availability, etc, just like
they
> do for movies, grocery stores, etc.
>

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