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  • From: Eric Gibson <ericgib AT earthlink.net>
  • To: market-farming AT franklin.oit.unc.edu, direct-mkt AT maat.reeusda.gov, csa-l AT prairienet.org, sanet-mg AT sare.org, vanvranken AT aesop.rutgers.edu, Stephanie Olson <soloson AT reeusda.gov>, sharon.nance AT ca.usda.gov, michael.mcelhiney AT ca.usda.gov, doodles AT netins.net, mcline AT utsa.edu, hmm1 AT cornell.edu, iffs AT nal.usda.gov, campaign AT SUSTAINABLEAGRICULTURE.NET, Andy Watkins <andy_watkins AT rm.fcic.usda.gov>, William.Murphy AT kcns57.fcic.usda.gov, Dale.Miller AT kcns57.fcic.usda.gov, Niusha.Ghandchi AT mail.doc.gov
  • Subject: New Farmers' Market: "complete message"
  • Date: Fri, 13 Apr 2001 13:00:08 -0800


In response to the email below, here is a "complete, corrected message,"
and I apologize for the slip-up.
Eric Gibson
New World Publishing

Hello Eric,
"I've gotten 2 forwarded messages about your new book, one of which
suggests
changes to the other. If you would folks like me to circulate a message

further, it would be better to send out a complete, corrected message so

that we won't have to try to edit the messages together ourselves."
Thanks,


NEWS RELEASE
FOR IMMEDIATE RELEASE

The New Farmers Market:
Farm-Fresh Ideas for Producers, Managers & Communities

“The New Farmers’ Market is the most comprehensive, pertinent source of
information out there on selling at farmers markets. The breadth of the
topics, issues covered, real-life information for all-size farmers and
markets, and in-depth presentation of material will be invaluable for
the farmers’ market industry.”
—Randii MacNear, manager, Davis Farmers Market

“I received the book and it is GREAT. Very practical AND inspiring!”
—Dianne Stefani-Ruff, Manager, Portland Farmers Market

If you are a farmer, market manager or city planner and want to succeed
at farmers markets, The New Farmers’ Market: Farm-Fresh Ideas for
Producers, Managers & Communities is the book for you! Written by Vance
Corum, Marcie Rosenzweig, and Eric Gibson, The New Farmers’ Market
covers the latest tips & trends from leading-edge sellers, managers and
market planners all over the country.

In Part I (Selling at the Market), the authors talk about best products
to grow and sell at the markets, how to combine farmers’ markets with
other outlets, record-keeping, display, merchandising and much, much
more.

Part II (Starting, Managing & Promoting the Market) talks about every
aspect imaginable of starting, managing and promoting the market:
location, attracting vendors, rules and regulations, insurance,
practical solutions to mAuthorsarket issues such as “farmer-grown,”
advertising, special events, establishing a market web site, and, again,
much more. The 43-page chapter on market promotion alone is worth the
price of the book!

Part III (The New Farmers’ Market) talks about educating the community
about the value of fresh, local foods and farmers’ markets and about how
farmers’ markets can serve the community.

Appendices cover insurance, customer surveys, farmers’ market
profitability, and benefits of farmers’ markets. A seven-page list of
Resources is invaluable for locating scales, baskets, packaging
materials, and much more!

Authors:

Vance Corum since 1979 has helped over 65 communities establish new
markets. As a consultant in farmers’ market development, research and
management, he has visited markets in many parts of the world and
developed publicity campaigns, tasting events, TV shows, magazine
articles, seminars and more on every aspect of market development.

Marcie Rosenzweig for 12 years operated a market farm with multiple
sales outlets including local farmers’ markets she helped establish. She
is also the author of Market Farm Forms.

Eric Gibson is the author of the widely-acclaimed Sell What You Sow! The
Grower’s Guide To Successful Produce Marketing.

The New Farmers’ Market is a “must have” for growers interested in
selling their farm or market garden products through farmers markets, as
well as managers and city planners alike.

To order, send $24.95 + $4.50 shipping to: “QP Distribution,” 22260 “C”
St.,Winfield, KS 67156. Credit card orders call 888-281-5170. California
res. add $1.81 tax. Canada: $8.40 shipping—US funds. Book Trade/Library
Orders only: Call Chelsea Green at 800-639-4099.

8 X 10, 272 pps. ISBN: 0-9632814-2-9.

Managers: Quantity order discounts available: Call New World Publishing,
530-823-3886.

Editors: Electronic version of this news release (save typing) as well
as cover photo (TIFF file) are available. Free excerpts from the book
for reprinting are also available. Send e-mail request to
ericgib AT earthlink.net.




  • New Farmers' Market: "complete message", Eric Gibson, 04/13/2001

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