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market-farming - Re: Flowers for sale!

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Subject: Market Farming

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  • From: "five springs farm" <fsfarm AT mufn.org>
  • To: "market farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Flowers for sale!
  • Date: Tue, 28 Mar 2000 09:14:58 -0500

 
While we have little to offer for your article, since we provide our flowers as part of a CSA share, we would be interested in seeing what you come up with . We publish a newsletter for community supported ag farmers and may want to use, with permission, of course, some of what you learn about subscription flowers. Or reprint it (again, assuming permission). Let us know
 
Thanks 

Jim and Jo
The Community Farm Newsletter
http://www.mufn.org/public/tcf
----- Original Message -----
Sent: Monday, March 27, 2000 2:33 PM
Subject: Flowers for sale!

Hello to you.....
 
Another story on the front burner for my marketing column, "Fresh New Ideas" in the Capital Press Agriculture Weekly.
 
Subscription flowers.  We're had some discussion lately, but mostly about the flowers you grow.
 
I'd like to cover the marketing aspects of the subject.  Any feedback from you will be greatly appreciated and happily quoted and written about in the column.  I'll also send you a copy.
 
1.  How's business?  Is this niche market working well for you?
2.  How did you get into flower selling?  How did you decide to sell
    flowers by subscription?
3.  What type of marketing do you do?  What has worked best for you?
4.  What type of commercial businesses are you selling to - restaurants, hotels,
     offices, bed & breakfast inns, etc.
5.  Do you offer a variety of arrangement sizes and styles? 
6.  Is this your only thing you sell?  What do you do the rest of the year?
 
Thanks so much.  Seems the flower business is really growing.   We've got quite a few flower businesses coming to our marketing workshop this week on March 30th near Portland.  Can't wait to chat with everyone.
 
Hope the season is a full bloom success!
 
Sincerely,
 
Cappy Tosetti on the Oregon coast
 



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