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  • From: "Peg Cook" <pegcook AT northnet.org>
  • To: "market farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Selling Flowers
  • Date: Wed, 1 Mar 2000 07:16:04 -0500


Dave,
It sounds like you just might have a tad of Spring fever?!?!?!

Peg Cook
Cook's Consulting

pegcook AT northnet.org

----- Original Message -----
From: Dave Miller <recycler AT eclipse.net>
To: market farming <market-farming AT franklin.oit.unc.edu>
Sent: Wednesday, March 01, 2000 12:57 AM
Subject: Re: Selling Flowers


> Rose,
>
> Last fall I passed a person selling cutflowers from home. I turned my
> van around to see up close what flowers were in water on a table by the
> mailbox. I was amazed at the color, price, variety and pride this woman
> displayed. She was not on a very busy road but she clearly had good
> intentions.
>
> I bought a wonderful handful and drove them 50 miles to deliver them to
> my girlfriend (ok, I was heading there anyway). I will always remember
> her desire to succeed despite being on a country road. But that was part
> of the charm.
>
> On to suggestions: Have you contacted local florists? Or party stores?
> How about restaurants? Many like fresh flowers for their tables. You
> could create a niche market by delivering fresh flowers twice a week,
> ready to pop in their vases. Groceries sell flowers, where do they get
> them from, surely local is better. How about those who do home parties,
> catering and such? Caterers often like the flowers to help whet the
> appetite but don't have a wholesale source (ie. they go to the food
> store or local florist).
>
> Flowers for all occasions - sell your flowers to those who do
> candygrams, home deliveries and such. Seems silly but again a niche. You
> may need to plant a "seed" in the mind of others. There are those who
> never thought of flowers but might consider, ex. someone who does
> professional birthday parties.
>
> Did I forget to mention weddings and wedding halls? Who supplies them?
> If you don't do arrangements, find someone who will. And hotels, their
> lobbies always have fresh flowers. You can contract with them to supply
> fresh flowers every so many days. Maybe they will put them in their
> guest rooms or hospitality suites or conference areas.
>
> Bridal shows - Go to the reception halls that hold these spring/summer
> events. You could become their major supplier. If they link to you, they
> basically lock in YOU as their major source and hence do advertising FOR
> YOU!
>
> Hospitals, hospice care, nursing homes, realtors, lawyers, dentists,
> etc. often buy flowers to spark up the place of business. Why aren't
> they buying from you on a contractual basis? Again, a trip into town
> might make a delivery worthwhile. And be sure to have a placard with
> your name of business contact.
>
> You never know just who might be your next customer!
>
> Dave,
> NJ Zone 6 (when the weather cooperates)
> remodeler, drummer, farmer, soapmaker
> Got peppers started, going for tomatoes soon
>
> ---
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>




  • Re: Selling Flowers, Dave Miller, 03/01/2000
    • <Possible follow-up(s)>
    • Re: Selling Flowers, Peg Cook, 03/01/2000

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