Healthy soil and sustainable growing

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RESOURCES
http://www.sare.org/publications/marketing/resource.htm
GENERAL INFORMATION

Sustainable Agriculture Research and Education (SARE) program. SARE studies
and spreads information about sustainable agriculture via a nationwide
grants program and practical publications. (301) 504-5230;
sare_comm@sare.org; www.sare.org. See the Direct Marketing Resource Guide
at www.sare.org/publications/dmrg.htm.

Alternative Farming Systems Information Center (AFSIC). Provides on-line
information resources, referrals and searching on alternative marketing
topics. (301) 504-6559, afsic@nal.usda.gov; afsic.nal.usda.gov. See
comprehensive directory, Organic Agricultural Products: Marketing and Trade
Resources, www.nal.usda.gov/afsic/AFSIC_pubs/OAP/srb0301.htm, or request
free CD.

Agricultural Marketing Resource Center. Information resources for
value-added agriculture. www.agmrc.org.

Agricultural Marketing Service (AMS), USDA. Information on direct markets,
funding sources and publications about sales to schools/restaurants.
www.ams.usda.gov/tmd/MSB/publications.htm.

ATTRA. National information service offers 200+ free publications. Call
(800) 346-9140; Spanish: (800) 411-3222; or go to http://attra.ncat.org
for:
- Direct Marketing Business Management Series
- Adding Value to Farm Products: An Overview
- Fresh to Processed: Adding Value for Specialty Markets
- Bringing Local Food to Local Institutions

Growing for Market. National monthly newsletter for direct market farmers.
$30/yr. growing4market@earthlink.net; (800) 307-8949;
www.growingformarket.com/.

North American Farmers’ Direct Marketing Association, Southampton, MA
(413) 529-0386 or (888) 884-9270; www.nafdma.com


FARMERS MARKETS/AGRITOURISM

Agritourism and Nature Tourism in California by University of California,
Davis. http://ucce.ucdavis.edu/files/filelibrary/5327/3866.pdf.

Center for Agribusiness and Economic Development Lists publications on
running farmstands, promoting “agri-tainment,” etc. www.caed.uga.edu/

Direct Farm Marketing and Tourism Handbook by the University of Arizona.
http://ag.arizona.edu/arec/pubs/dmkt/dmkt.html

Farmers Market Promotion Program. Grants program from USDA’s Agricultural
Marketing Service for farmers markets, roadside stands, CSA.
www.ams.usda.gov/farmersmarkets/FMPP/FMPPInfo.htm. Also see Farmers Market
Consortium Resource Guide,
www.ams.usda.gov/farmersmarkets/Consortium/ResourceGuide.htm

Managing the Liability and Risks of Farm Direct Marketing and Agritourism
by USDA's Risk Management
Agency. Resources for understanding and analyzing potential liability
risks. www.communityagcenter.org/Risk_Liability/Risk_Introduction.htm.

Market Decision Making Toolbox for farmers markets Michigan Food & Farming
System. www.miffsmarketline.org/projects/greeen.html

Resources for Farmers Markets by the Northeast/Midwest Institute. Includes
market locators and funding sources. www.farmersmarketsusa.org.

The New Farmers’ Market: Farm-Fresh Ideas For Producers, Managers &
Communities by Eric Gibson. Tips for farmers and market managers and city
planners. $24.95 + $3.95. www.sare.org/publications/newfarmer.htm; (301)
374-9696.

Sharing the Harvest: A Guide to Community-Supported Agriculture by
Elizabeth Henderson with Robyn Van En. Lays out the basic tenets of CSA for
farmers and consumers. 270 pp; $24.95. (800) 639-4099; www.chelseagreen.com

Tourism and Community Development Resources and Applied Research
Clearinghouse , University of Wisconsin, Madison.
www.wisc.edu/urpl/people/marcouiller/projects/clearinghouse/Tourism%20Resour
ces.htm


DIRECT MARKETING MEAT AND ANIMAL PRODUCTS

CSU Chico Grass Fed Beef Website. Includes research articles reviewing the
documented health benefits of grassfed beef, information on how to create a
label for your meat that complies with federal regulations, recipes and
more. www.csuchico.edu/agr/grassfedbeef.

Farm Fresh: Direct Marketing Meats and Milk by Allan Nation. Answers to
how, how much, when, or where to sell grass-fed meat or milk for the
highest profits. 251 pp; $35.60.
www.stockmangrassfarmer.net/cgi-bin/page.cgi?id=361.html

How to Direct Market Your Beef by the Sustainable Agriculture Network.
Practical tips for selling grass-raised beef to direct markets. 96 pp;
$14.95. www.sare.org/publications/beef.htm; (301) 374-9696.

VALUE-ADDED PRODUCTS/PROCESSING/SELLING DIRECT

Farmers and their Diversified Horticultural Marketing Strategies by the
Center for Sustainable Agriculture. 48-minute video, $15.
www.uvm.edu/vtvegandberry/Videos/marketvideo.htm; (802) 656-5459.

Food Marketing & Processing Food Map. A comprehensive clearinghouse of
marketing and processing information on identifying new markets, locating
processing equipment, etc. www.foodmap.unl.edu.

Safe Sell Dairy: Creative Ways to Sell Dairy Products at Farmer's Markets
by Courtney Haase. Product presentation, sampling and good market
etiquette. 76 pp.; $8. www.nunsuch.org/safesell.htm

Selling Directly to Restaurants and Retailers by UC-SAREP. Tips for a
successful, entrepreneurial relationship with local restaurants, retailers.
www.sarep.ucdavis.edu/cdpp/selldirect.pdf

BUSINESS PLANNING & MANAGEMENT
Building a Sustainable Business: A Guide to Developing a Business Plan for
Farms and Rural Businesses, by the Minnesota Institute for Sustainable
Agriculture and the Sustainable Agriculture Network. A guide for
agricultural entrepreneurs. 272 pp; $17 + s/h.
www.sare.org/publications/business.htm; (301) 374-9696.

Farming Alternatives: A Guide to Evaluating the Feasibility of New
Farm-Based Enterprises (NRAES-32). $8 + $3.75 s/h to Natural Resource, Ag &
Engineering Service.
http://extensionpubs.umext.maine.edu/ePOS/form=robots/item.html&item_numbe
r=1036&store=413&design=413; (607) 255-7654.

The Legal Guide for Direct Farm Marketing by Neil Hamilton. Tips about
legal issues when direct-marketing farm products. $20 + $3 s/h to
Agricultural Law Center, Drake University. www.amazon.com; (515) 271-2947.

New Farm Options University of Wisconsin Extension. New niche markets and
business start-up issues. www.uwex.edu/ces/agmarkets.

NxLeveL This agricultural entrepreneurs program module offers in-depth
training and materials for farmers seeking marketing opportunities.
www.nxlevel.org; info@nxlevel.org; (800) 873-9378.

USDA Rural Business Cooperative Services. Supports cooperatives in areas
such as marketing. www.rurdev.usda.gov/rbs; (202) 720-7558;

SARE works in partnership with Extension and Experiment Stations at land
grant universities to deliver practical information to the agricultural
community. Contact your local Extension office for more information.

This bulletin was written by Laura Sayre, a freelance writer based in Bucks
County, Pa., for the Sustainable Agriculture Network and was funded by
USDA-CSREES under Coooperative Agreement 2004-47001-01829.