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  • From: "TradingPostPaul" <tradingpost@riseup.net>
  • To: livingontheland@lists.ibiblio.org
  • Subject: [Livingontheland] Marketing Publications
  • Date: Thu, 21 Jun 2007 13:09:03 -0600


Some of these may be useful. Each item has a link on the source page.

paul tradingpost@lobo.net
------------------------

Marketing Publications
http://www.swmarketingnetwork.org/marketing_publications.htm


Adding Value through Environmental Marketing: Opportunities for Food
Producers, Processors and Retailers -- Conference Proceedings
Proceedings of the Environmental Marketing conference that took place
December 6-7, 1999, in Madison, Wisconsin. Provides links to a number of
papers that discuss agriculture marketing strategies and related topics.

Adding Value to Farm Products: An Overview (PDF),
ATTRA-National Sustainable Agriculture Information Service, August 2001.
Explains ways to add value to farm products, including success stories.

Agricultural Business Planning Templates and Resources,
ATTRA-National Sustainable Agriculture Information Service, June 2004.
Identifies sources of business planning templates and other resources for
agricultural enterprises, including both Internet and print resources, as
well as training courses and workshops.

Analyzing and Developing Marketing Strategies for Tennessee's Value-Added
Agriculture: Using Case Studies to Enhance Success (PDF),
June 2000. As part of an 18-month cooperative Federal-State Marketing
Improvement Program, the Tennessee Department of Agriculture, USDA, and The
University of Tennessee Agricultural Development Center conducted case
studies for four value-added agri-businesses in Tennessee and conducted
specific market development studies for the industries these case studies
represent. This publications documents those case study reports.

Arizona Ranchers' Management Guide,
University of Arizona, 2001. This newly updated guide contains
extension-developed information on a wide range of issues related to
Arizona ranch management, including information on production, policy, and
economic issues.

Bringing Local Food to Local Institutions: A Resource Guide for
Farm-to-School and Farm-to-Institution Programs,
ATTRA-National Sustainable Agriculture Information Service, October 2003.
Describes successful programs that have made connections between local
farmers and local school lunchrooms, college dining halls, or cafeterias in
other institutions.

Building Trust with Consumers,
Raymond Jussaume Jr., Washington State University Cooperative Extension, EB
1889.
A fact sheet that explains how farmers can building trust among consumers,
thus increasing business.

Collaborative Marketing: A Roadmap and Resource Guide for Farmers (PDF),
University of Minnesota Extension Service.
A resource book that features Minnesota farmers in successful collaborative
marketing efforts. Includes resources used by the farmers and overviews of
collaborative marketing concepts.

The Community Farm
A quarterly newsletter for people interested in community supported
agriculture. $20 for four issues (either print or e-mail versions). Some
articles from past issues are available online.

* Jim Sluyter and Jo Meller
The Community Farm
3480 Potter Rd.
Bear Lake, MI 49614
E-mail: csafarm@jackpine.com

Community-Supported Agriculture: The Producer/Consumer Partnership,
Colorado State University Cooperative Extension.
A brief fact sheet that discusses the benefits of CSAs in connecting local
farmers with local consumers, maintaining a regional food supply and
economic base, and honoring the craft of small farmers.

Considerations for a Value-Added Agribusiness (PDF),
University of Tennessee Agricultural Extension Service.
Includes chapters on agricultural business planning, marketing, financial
feasibility, product development, and value-added opportunities.

Developing a Sensible and Successful Marketing Attitude,
Cooperative Extension Service, Purdue University, April 1993.
Helps farmer producers analyze their risk-taking attitude, understand the
relationship between attitude toward risk and marketing attitude, and
familiarize themselves with basic marketing concepts and terms.

Developing and Implementing a Successful Marketing Plan,
Cooperative Extension Service, Purdue University, June 1993.
Serves to help producers increase market profitability and marketing
skills. Addresses marketing plans, alternative pricing methods, and basic
marketing principles.

Direct Farm Marketing and Tourism Handbook,
Dept. of Agricultural & Resource Economics, University of Arizona, 2002.
Designed to help farm and ranch operators (and other individuals who grow
or process food products) market their products and services directly to
the consumer. Includes sections on direct marketing options, business
planning, market analysis, and more.

Direct Marketing: Business Management Series,
ATTRA-National Sustainable Agriculture Information Service, 1999.
Emphasizing niche, specialty and value-added crops, this publication
features many farm case studies, as well as information on enterprise
budgets, promotion/publicity, and the implications of Internet marketing
and e-commerce for agriculture. Also available in hard copy by calling
1-800-346-9140.

Direct Marketing of Farm Produce and Home Goods (PDF),
University of Wisconsin Extension. Discusses direct marketing alternatives
and strategies for beginning and established producers.

Direct Marketing to Schools: A New Opportunity for Family Farmers,
by Jeri L. Ohmart, University of California Sustainable Agriculture
Research and Education Program, July 2002. Part of a larger study on retail
farmers' markets and rural development, this publication focuses on the
experiences of six California farmers who all rely upon direct marketing
techniques as their primary marketing strategy, and who have participated
in these farm-to-school farmers market salad bar projects.

>>back to top

Diversifying Cropping Systems,
SARE, 2004. Diversifying can soften impacts on environmental resources,
spread farmers' economic risk, exploit profitable niche markets and-by
creating new industries based on renewable agriculture resources-strengthen
rural communities. This bulletin describes some of the many agronomic crop
alternatives, with plentiful examples of on-farm successes.

Diversity Crops to Boost Profits and Stewardship,
Sustainable Agriculture Network. Explains how producers can mix new crops
into a rotation to not only make money from an alternative crop, but also
raise yields of the traditional crops in the rotation.

Energy-Efficient Grass-Based Meat and Veal Production and Marketing Manual
(PDF),
Center for Agricultural Development and Entrepreneurship

Evaluating a Rural Enterprise: Marketing & Business Guide,
ATTRA-National Sustainable Agriculture Information Service, May 2002. This
publication is for people who already live in rural areas and want to add
new enterprises to their operations.

Extending the Season: Six Strategies for Improving Cash Flow Year-Round on
the Market Farm, published by Growing for Market.
Presents ideas for making money over a longer season, even all year.
Strategies include protected early and late crops; cold-weather crops;
high-dollar greenhouse crops; storage crops; value-added products; and
winter markets. $15.00 plus s/h. Available by calling 1-800-307-8949.

Farmers Market Resource Guide,
USDA Agricultural Marketing Service. Lists grants, programs, and other
financial and information resources available from public and private
organizations. It also provides details about more than 100 projects and
grants available to help start or improve farmers markets. The Guide is
available online or a printed copy can be obtained by contacting the
Agricultural Marketing Service, Marketing Services Branch, 1400
Independence Avenue, SW, Room 2646, South Bldg., Washington, DC 20250;
202-720-8317.

Farmers' Markets: Marketing & Business Guide,
Appropriate Technology Transfer for Rural Areas (ATTRA), 1999. Serves as a
resource for those who want to organize a farmers' market or sell at one.
Also available in hard copy by calling 800-346-9140.

Feasibility Study for Energy Efficient On-farm Poultry and Small Ruminant
Processing Plants (PDF), Center for Agricultural Development and
Entrepreneurship

Fruit and Vegetable Marketing for Small-scale and Part-time Growers.
Pennsylvania State University, 2002. Helps growers identify markets and
market demands for fruits and vegetables.

"Green Markets" for Farm Products,
ATTRA-National Sustainable Agriculture Information Service, January 2001.
Addresses the topic of raising food for customers seeking organic or
otherwise identifiable "earth-friendly" products.

Greenbook 2000: Marketing Sustainable Agriculture,
Minnesota Dept.of Agriculture, 2000. Discusses farm marketing and its
impact on communities, with several thought-provoking essays on the
creation of regional food systems, with examples from around the state and
around the globe. While these systems require producers to take on
additional responsibilities for processing, distribution and marketing,
they also may provide producers with greater profit – a key component of
sustainability.

Growing for Market
A national monthly newsletter for direct market farmers containing
information about growing and marketing produce, herbs, and cut flowers.

Keys to Success in Value-Added Agriculture, ATTRA-National Sustainable
Agriculture Information Service, January 2001. Presents important lessons
learned by farmers in adding value to their farm products and marketing
directly to consumers. The keys to their success in value-added agriculture
include high quality, good record-keeping, planning and evaluation,
perseverance, focus, and building long-term relationships with customers.

Marketing Alternatives for Specialty Produce (PDF),
Pacific Northwest Extension, April 2000. Addresses topics such as
identifying potential markets, meeting the needs of the market,
transportation options, selling methods, and evaluating potential risk and
returns.

>> back to top

Marketing on the Edge: A Marketing Guide for Progressive Farmers,
North American Farmers' Direct Marketing Association. This 162-page
explores how to approach a wide range of direct marketing businesses such
as meat markets, wineries and much more. All related topics are covered
including processing, merchandising and promotion. Available in hard copy
for $25 from:

* NAFDMA
62 Whiteloaf Road
Southampton, MA 01073
Fax: 413-529-2471

Marketing Livestock Products (PDF),
University of Washington Cooperative Extension, 1999. A fact sheet that
opportunities and approaches for marketing locally-produced livestock
products.

Marketing Strategies for Farmers and Ranchers,
SARE, 2003. This 20-page bulletin offers snapshots of the many alternatives
to marketing commodities through conventional channels. Describes how to
break into farmers markets; establish pick-your-own operations and farm
stands; begin entertainment farming; open a Community Supported Agriculture
(CSA) farm; join or start a cooperative; sell to restaurants or through
mail order and the Internet; how to process and direct-market meat; and
ways to add value to farm products.

Marketing Sustainable Agriculture: Case Studies and Analysis from Europe,
Institute for Agriculture and Trade Policy (IATP). Innovative marketing
strategies are crucial to the success of sustainable and organic
agriculture. This book helps growers gain insight from successful marketing
strategies in six European countries - Switzerland, Denmark, France,
Germany, England and the Netherlands. Available for $15 from:

* Candice Falk
Institute for Agriculture and Trade Policy
2105 First Avenue South
Minneapolis, MN 55404
Tel: 612-870-3453
Fax: 612-870-4846
E-mail: cfalk@iatp.org

Marketing Your Farm or Ranch,
Colorado State University Cooperative Extension. A brief publication that
discusses effective agricultural marketing approaches.

The ATTRA-National Sustainable Agriculture Information Service
offers a number of publications related on agriculture business and
marketing topics.

The New American Farmer,
USDA Sustainable Agriculture Research and Education (SARE) Program.
Describing successful farming practices, and details the effects of those
practices on farm profitability, quality of life, rural communities and the
environment. Can be downloaded free from the website, which includes a
search feature to search the book by keyword, state, problem addressed,
commodity, or farmer name. In addition, a hard copy of the book ($10), or a
CD-ROM ($5), can be ordered from:

* Sustainable Agriculture Publications
210 Hills Building
University of Vermont
Burlington, VT 05405-0082
Order Fax: 802-656-4656

The New Farm
"Farmer-to-farmer know-how" is how the Rodale Institute describes it new
website and newsletter, The New Farm. The site and newsletter feature a
frequently updated "Organic Price Index," tales of high-value farming, a
specialty cut flower corner, research updates, numerous columns by experts,
book suggestions, letters from farmers, plus lots of other news.

New Markets for Producers: Selling to Retail Stores,
Center for Integrated Agricultural Systems. This information brief
addresses market considerations and includes several recommendations to
help growers approach local retailers.

Online Articles and Publications About Direct Marketing,
USDA Agricultural Marketing Service. This website provides a host of links
to publications about direct marketing.

Organic Marketing Resources,
ATTRA-National Sustainable Agriculture Information Service, June 2004.
Provides market resources for organic food and fiber products, including
organic prices, sales data, market trends, and other market data, organic
trade associations, directories, and other organic marketing publications
and resources.

A Primer for Selecting New Enterprises for Your Farm (PDF),
Cooperative Extension Service, University of Kentucky, August 2000.
Developed to help producers evaluate new enterprises for their farms or
family businesses. Based on a set of worksheets to help evaluate
profitability, resource requirements, information needs, marketing
decisions, and risk. Designed to work across a wide range of crop,
livestock, value-added, or service enterprises.

Reap New Profits: Marketing Strategies for Farmers and Ranchers,
USDA Sustainable Agriculture Network. Offers snapshots of the many
alternatives to marketing commodities through conventional channels.
Written for producers and the agricultural professionals who work with
them, this publication offers practical tips on how to get started in
alternative marketing enterprises, peppered with numerous examples of
people using such strategies in the field. It describes how to break into
farmers markets, establish pick-your-own operations and farm stands, begin
entertainment farming, open a Community Supported Agriculture (CSA) farm,
join or start a cooperative, sell to restaurants or through mail order and
the Internet. Also identifies ways to direct-market meat and process and
add value to farm products.

Recognize and Investigate Value-Added Opportunities and Constraints,
Sheila Knop and Russell Tronstad. This paper by explains value-added
products, provides examples, provides guidelines to help evaluate
value-added opportunities, and discusses marketplace evaluation,
business/community networking, processing efficiency, and more.

Sell What You Sow! The Grower's Guide To Successful Produce Marketing,
by Eric Gibson. "This book delivers the kind of hands-on information you
need to sell what you grow. Offers practical, how-to guidance in making
profits from produce." Available for $24.95 + $4.50 S/H from:

* New World Publishing
11543 Quartz Dr. #1
Auburn, CA 95602
Tel: 530-823-3886
E-mail: eric@nwpub.net

Selling Certified Organic Produce to Retail Produce Markets in the Upper
Midwest (PDF),
Center for Integrated Agricultural Systems, January 2002. Provides useful
information to help growers market their organic produce. While aimed at
the Upper Midwest, its information can be useful to growers in other areas,
as well.

back to top

Selling to Restaurants: Business and Marketing, ATTRA-National Sustainable
Agriculture Information Service,
August 2004. Profiles of growers from around the country illustrate
successful strategies and points to remember when working with chefs.

Small Farm Digest,
USDA Cooperative State Research, Education, and Extension Service. Includes
useful articles to help small farmers with marketing, production,
management, and more. Available online.

Small Farm Today
A magazine focusing on alternative and traditional crops, livestock, and
direct marketing.

* Small Farm Today
3903 W Ridge Trail Rd.
Clark, MO 65243-9525
Tel: 573-687-3525
Toll-free: 800-633-2535
E-mail: smallfarm@socket.net

Taking the First Step: Farm and Ranch Alternative Enterprise and
Agritourism Resource Evaluation Guide (PDF / 1.3 mb),
NRCS, January 2004. This publication serves as a simple guide to
identifying alternative income-producing agricultural enterprises and
agritourism opportunities. The guide is useful for developing business and
marketing plans to help entrepreneurs reduce risk through diversification
of farm and ranch enterprises.

Teaching Organic Farming and Gardening: Resources for Instructors
is a new 600-page training manual to be used by a diverse group of
instructors in farming and gardening, produced by The Center for
Agroecology & Sustainable Food Systems program at the University of
California, Santa Cruz. The publication covers practical aspects of organic
farming and gardening, applied soil science, and social and environmental
issues in agriculture. Units contain lecture outlines for instructors,
detailed lecture outlines for students, field and laboratory
demonstrations, assessment questions, and annotated resource lists. A
printed copy of the manual is available for $45 from the Center, or the
entire manual may be downloaded from the Center's website.

Train the Trainer Handbook,
USDA, 1999. Taken from The Summit, a national Risk Management Education
"kick-off" coordinated by USDA in collaboration with other national
agribusiness leaders. This summit reviewed the range of risks faced by
agricultural producers and the tools currently available to manage those
risks. Discussions emphasize how risk-management techniques could work
together to ensure that a farm enterprise can survive and prosper.
Available online.

Value-Added Enterprises for Small-Scale Farmers (PDF),
Washington State University Cooperative Extension, 1999. A fact sheet that
identifies keys to success in value-adding.







  • [Livingontheland] Marketing Publications, TradingPostPaul, 06/21/2007

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