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  • From: "TradingPostPaul" <tradingpost@riseup.net>
  • To: livingontheland@lists.ibiblio.org
  • Subject: [Livingontheland] Teaching Direct Marketing and Small Farm Viability: Resources for Instructors
  • Date: Sat, 04 Nov 2006 09:36:11 -0700


Anyone seen this publication from UCSC?

paul tradingpost@lobo.net
--------------------

Teaching Direct Marketing and Small Farm Viability: Resources for
Instructors
http://zzyx.ucsc.edu/casfs/education/instruction/tdm/index.html
* Description
* How to Order
* Downloadable PDF files

Teaching Direct Marketing and Small Farm Viability: Resources for
Instructors
Training Manual Cover

For farmers, growing crops is just one step in running a successful
farm—making the farm or market garden economically viable requires
another suite of skills, including finding land, planning what crops to
grow, marketing the crops, and managing income and expenses. Teaching
Direct Marketing and Small Farm Viability: Resources for Instructors builds
on the Center for Agroecology and Sustainable Food System's experience in
developing its first training manual, Teaching Organic Farming and
Gardening: Resources for Instructors. It also builds on our experience
educating hundreds of apprentice growers in organic production, farm and
business planning, direct marketing at a roadside farm stand, and Community
Supported Agriculture (CSA) management through hands-on training in the
running of our 100-member CSA program.

Published in 2005, Teaching Direct Marketing and Small Farm Viability:
Resources for Instructors is organized into six units, three focusing on
marketing and three covering other topics related to making a small farm
economically viable. Included are lessons and resources for running a CSA
project, selling at farmers' markets, forming collaborative marketing
groups and grower cooperatives, and selling to restaurants. Also covered
are strategies to improve small farm planning, including enterprise
visioning and market assessment; creating a business plan, including
marketing and crop plans; and managing cash flow. Land tenure options such
as cash-rent leases from non-profits, shared ownership models, conservation
easements, and community land trusts are reviewed as additional mechanisms
for addressing the complex issue of the economic viability of small-scale
agriculture. This resource also reviews the trends and factors that
influence small-scale agriculture's economics, and provides an overview of
produce marketing in the U.S.

The training manual is designed for –

* Instructors at college and universities, agriculture organizations,
farm-training programs, apprenticeship programs
* Agricultural extension personnel
* Farmers with interns
* Growers, teachers, and organizers at urban farms, community gardens,
and food projects with direct-marketing outlets

This instructor's resource features class and field demonstration outlines,
trainee exercises, and resource materials, with a focus on CSA. The manual
can be used in a classroom setting or adapted for other training formats,
such as short courses, conferences, and field days.

It is our intention that these instructional materials be used as widely as
possible for education and training. We also plan to update and add
materials through the web version in the future, and we encourage educators
to visit this website to offer evaluation and to send us instructional
materials that may be of use in future revisions.

The development of this training manual was made possible with funding from
the True North Foundation, the Foundation for Sustainability and
Innovation, and the Organic Farming Research Foundation.

How to Order

Teaching Direct Marketing and Small Farm Viability: Resources for
Instructors is designed to be placed in a 1-inch, 3-ring binder so that
sections can be easily removed and copied for class use. It is available
from the Center for Agroecology & Sustainable Food Systems for $25.00 (tax
and binder included). Add $4.00 for domestic shipping. Please enquire to
TrainingManual@ucsc.edu for the cost of overseas shipping.

To order, send a check made payable to UC Regents to: CASFS, 1156 High St.,
Santa Cruz, CA 95064, attn: Direct Marketing Manual. Please be sure to
include your mailing address with your check. If you have questions about
the resource guide, or questions about ordering, please send email to
TrainingManual@ucsc.edu. You can also download and send the order form
(pdf).





  • [Livingontheland] Teaching Direct Marketing and Small Farm Viability: Resources for Instructors, TradingPostPaul, 11/04/2006

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