Skip to Content.
Sympa Menu

homestead - [Homestead] The Sheople - reflection of how smart they think we are

homestead AT lists.ibiblio.org

Subject: Homestead mailing list

List archive

Chronological Thread  
  • From: "Lynda" <lurine AT com-pair.net>
  • To: <homestead AT lists.ibiblio.org>
  • Subject: [Homestead] The Sheople - reflection of how smart they think we are
  • Date: Fri, 16 Jan 2009 22:26:20 -0800


So seriously how many people really need to be told that ketchup doesn't
come from pickles???

Or is that a reflection of our "modern, more educated consumers",
mothers, the target buyers being so easily confused by pictures.

And what does that say about the cucumber, are those no longer grown in
nature?

Heinz bumping iconic pickle from ketchup labels
http://www.chron.com/disp/story.mpl/headline/biz/6215551.html

"Goodbye gherkin, hello tomato. After more than 110 years, H.J. Heinz
Co. is giving the tomato top billing on its namesake ketchup and bumping
the pickle from the label of one of America's most iconic brands.

<snip>

Playing up ketchup's natural roots also feeds into consumers' growing
desire for more wholesome, natural foods, analysts and the company said.
The new label includes the tagline "Grown not made."

"We really felt that the tomato is the hero of ketchup, and it was the
right time to make the switch on our label," Geoffrey said.

<snip>

In testing, mothers — the target buyers — said having the tomato on the
label helped them make the connection with the product's main
ingredient. Mothers want to have more information about the foods
they're serving their families and they want to feel that the foods are
natural and wholesome, Geoffrey said.

Heinz, the world's largest processed tomato company uses only tomatoes
grown with its so-called HeinzSeed seeds for its ketchup. The HeinzSeed
program supplies six billion hybrid tomato seeds a year developed to
produce tomatoes that are disease-resistant and to produce a higher yield.

"I think that is a positive, comforting thing to know that a food she
serves frequently is a wholesome thing grown from seeds that our company
controls," Geoffrey said.

Lynn Dornblaser, a trend expert for research firm Mintel International,
said the tomato image plays into modern, more educated consumers' desire
for a better understanding of what they're eating, whether for health,
safety or just knowledge's sake."




  • [Homestead] The Sheople - reflection of how smart they think we are, Lynda, 01/17/2009

Archive powered by MHonArc 2.6.24.

Top of Page