complete press contact list for creative commons

["Eric Steuer" <eric AT creativecommons.org>]

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CREATIVE COMMONS LAUNCHES CC0 AND CC+ PROGRAMS

San Francisco — December 17, 2007

Today, Creative Commons announced the launch of CC0 (aka CC Zero) and
CC+ (aka CC Plus). These programs are major additions to CC's array of
free legal tools.

CC+

CC+ is a protocol to enable a simple way for users to get rights
beyond the rights granted by a CC license. For example, a Creative
Commons license might offer noncommercial rights. With CC+, the
license can also provide a link to enter into transactions beyond
access to noncommercial rights — most obviously commercial rights, but
also services of use such as warranty and ability to use without
attribution, or even access to physical media.

"Imagine you have all of your photos on Flickr, offered to the world
under the CC Attribution-NonCommercial license," said Lawrence Lessig,
CEO of Creative Commons. "CC+ will enable you to continue offering
your work to the public for noncommercial use, but will also give you
an easy way to sell commercial licensing rights to those who want to
use your work for profit."

The CC+ architecture was pioneered by early adopter CC-enabled
businesses such as Magnatune.com and is effectively implemented by
numerous creators and intermediaries who enable a simple way to move
between the sharing and commercial economies. CC+ provides a
lightweight standard around these best practices and is available for
implementation immediately.

Creative Commons will collaborate with commercial rights agencies and
other companies to build upon CC's metadata architecture and give the
public simple "click-through" access to commercial rights and other
opportunities beyond the scope of a public CC license. Companies and
organizations announcing support for CC+ include Yahoo!, Blip.tv,
Beatpick, Jamendo, Pump Audio, RightsAgent, Youlicense, Strayform,
Cloakx, and Copyright Clearance Center.

"The CC+ initiative adds an exciting new dimension that enables a
commercial element to co-exist within the Creative Commons framework,"
said Rudy Rouhana, co-founder of RightsAgent, Inc — provider of a new
service that automates licensing to permit re-use and monetization of
user-generated content. "RightsAgent is delighted to be one of the
first companies to implement the CC+ standard. The working
relationship between RightsAgent and Creative Commons now provides
both a transactional and commercial layer that will help further the
success of Creative Commons and the success of this initiative," said
Rouhana.

CC0

CC0 is a protocol that enables people to either (a) ASSERT that a work
has no legal restrictions attached to it, or (b) WAIVE any rights
associated with a work so it has no legal restrictions attached to it,
and (c) SIGN the assertion or waiver.

"In some ways, CC0 is similar to what our public domain dedication
does now," said Lessig. "But with CC0, the waiver of rights will be
more robust internationally, and both the waiver and assertion will be
vouched for, so that there is a platform for reputation systems to
develop. People will then be able to judge the reliability of
content's copyright status based on who has done the certifying."

CC0 was previewed at Creative Commons' 5th birthday event this past
weekend in San Francisco. A beta version of the protocol will be
released for public discussion on January 15, 2008. This will include
the traditional components of the CC architecture — legal code,
human-readable explanation, machine-readable metadata, and tools. The
Berkman Center for Internet & Society at Harvard Law School will
collaborate with Creative Commons on drafting the legal code for CC0.

In conjunction with the CC0 announcement, Creative Commons' project
Science Commons launched the "Protocol for Implementing Open Access
Data" — a method for ensuring that scientific databases can be legally
integrated with one another. The protocol is built on the public
domain status of data in many countries (including the United States)
and provides legal certainty to both data deposit and data use.
Science Commons has worked with data licensing thought leaders and is
pleased to announce partnerships with Jordan Hatcher and Dr. Charlotte
Waelde, the legal team behind the Open Database License; Talis, the
company behind the Open Database License process; and the Open
Knowledge Foundation, creators of the Open Knowledge Definition.

"The 'freedom to integrate' is one of the fundamental freedoms for
data on the Web, and in one stroke, the Science Commons protocol
integrates the primary legal options around data into a single Open
Access regime," said John Wilbanks, Vice President for Science
Commons. Data in the sciences is most useful when it's in the public
domain, like the human genome and all the information at the US
National Center for Biotechnology Information. This protocol, and its
implementation by Talis and the Open Database License, creates a legal
tool for data creators to put their data into the same legal zone as
the genome and other key fundamental research resources."

"We've recognized the importance of Open Access data at Talis for a
number of years, and it was an obvious step for us to work with Jordan
Hatcher and Dr. Charlotte Waelde to validate our earlier efforts and
to place them in a sound legal framework from which others could also
benefit," said Dr. Paul Miller, Talis' Technology Evangelist. "Looking
at CC0 and the Creative Commons' Science Commons project, the
synergies with our own license development were immediately apparent.
We shall now be working together with Creative Commons and the
license's new hosts at the Open Knowledge Foundation to see the pool
of remixable data grow, for the benefit of all."

About Creative Commons

Creative Commons is a not-for-profit organization, founded in 2001,
that promotes the creative re-use of intellectual and artistic works,
whether owned or in the public domain. Through its free copyright
licenses, Creative Commons offers authors, artists, scientists, and
educators the choice of a flexible range of protections and freedoms
that build upon the "all rights reserved" concept of traditional
copyright to enable a voluntary "some rights reserved" approach.
Creative Commons was built with and is sustained by the generous
support of organizations including the Center for the Public Domain,
the Omidyar Network, The Rockefeller Foundation, The John D. and
Catherine T. MacArthur Foundation, and The William and Flora Hewlett
Foundation, as well as members of the public. For more information
about Creative Commons, visit http://creativecommons.org.

Contact

Mike Linksvayer
Vice President, Creative Commons
ml AT creativecommons.org

Press Kit

http://creativecommons.org/presskit

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