complete press contact list for creative commons

[Eric Steuer <eric AT creativecommons.org>]

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PUMP AUDIO AND CREATIVE COMMONS COLLABORATE ON COMMERCIAL LICENSING  
FOR INDEPENDENT MUSICIANS

Hudson Valley, NY and San Francisco, CA – December 12, 2006 – Pump  
Audio, the leading provider of quality independent music to content  
creators globally, today announced that it has teamed up with  
Creative Commons to expand and promote fair commercial licensing  
options for artists worldwide. Pump Audio is offering a variety of  
Creative Commons copyright licenses to its independent musicians who  
want to allow various forms of non-commercial use of their music.

“Creative Commons and Pump Audio share a common goal of giving  
artists the freedom to license their creative works as they see fit,”  
said Steve Ellis, founder and CEO of Pump Audio. “Pump Audio is all  
about giving independent musicians a fair deal by connecting them  
with the producers in TV, advertising, and the Web who are clamoring  
for original and legal music to accompany their creations. By working  
with Creative Commons, we can provide even more independent musicians  
with greater commercial licensing options for their music.”

As part of the collaboration, Pump Audio has introduced an online  
badge for artists, allowing them to designate on any Web page, artist  
blog, or MySpace profile that their music is available for commercial  
licensing through Pump Audio. Artists can pair their new Pump Audio  
badges with similar badges for their Creative Commons copyright  
licenses, enabling them to promote both their commercial and non- 
commercial licensing preferences. (Examples can be found at http:// 
www.lovetheory.com/listenbuy.html and http://www.myspace.com/ 
garynewvision).

“The goal of Creative Commons is to provide authors and artists with  
easy ways to mark their creative work with the freedom they intend it  
to carry,” said Lawrence Lessig, Creative Commons’ CEO. “We’re  
incredibly excited to work with Pump Audio to offer independent  
musicians a fair and innovative licensing option for the commercial  
use of their music in both traditional and online media.”

Under Pump Audio’s artist-friendly system, licensing revenues are  
split equally with musicians, and the artists retain complete  
ownership over their music.  Pump Audio helps independent musicians  
license their music to traditional producers in TV, advertising and  
interactive media through the PumpBox, its advanced search software  
and delivery system, as well as to content creators of all types  
through Pump Audio's Soundtrack service on the Web. Pump Audio’s  
production customers include MTV Networks, NBC Studios, HBO, New Line  
Cinema and advertising agency Saatchi & Saatchi.

Creative Commons copyright licenses allow authors and artists to mark  
their works as free to copy or transform under certain conditions—to  
declare “some rights reserved,” in contrast to the traditional “all  
rights reserved”—thereby enabling others to access a growing pool of  
raw materials without legal friction.

About Pump Audio

Pump Audio licenses the world's best independent music to content  
creators worldwide. Founded in 2001, Pump Audio has established  
itself as a leading provider of digital music for TV and advertising  
producers. Now Pump Audio is becoming the soundtrack of the Internet,  
opening Web access to its catalog of tens of thousands of songs so  
creators of all types can build music into their video and  
interactive productions. With Pump Audio, artists can license their  
music into productions without giving up any ownership, while content  
creators can discover new music ready for use. Based in the Hudson  
Valley, Pump Audio can be found at http://www.pumpaudio.com.

About Creative Commons

Creative Commons is a not-for-profit organization, founded in 2001,  
that promotes the creative re-use of intellectual and artistic works— 
whether owned or in the public domain. Creative Commons licences  
provide a flexible range of protections and freedoms for authors,  
artists, and educators that build upon the "all rights reserved"  
concept of traditional copyright to offer a voluntary "some rights  
reserved" approach. It is sustained by the generous support of  
various organizations including the John D. and Catherine T.  
MacArthur Foundation, Omidyar Network, the Hewlett Foundation, and  
the Rockefeller Foundation as well as members of the public. For  
general information, visit http://creativecommons.org.

Contact

Matt Hicks
SutherlandGold Group for Pump Audio
415-722-3603
matt AT sutherlandgold.com

Eric Steuer
Creative Director, Creative Commons
eric AT creativecommons.org

Press Kit

http://creativecommons.org/presskit