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  • From: Melissa Reeder <melissa AT creativecommons.org>
  • To: cc-presslist AT lists.ibiblio.org
  • Subject: [cc-presslist] Press Release: Creative Commons Taps Revver to Launch New Viral Video Fundraising Model
  • Date: Wed, 1 Nov 2006 10:57:08 -0800

Text below; PDF attached

 

Attachment: Creative Commons Revver Release final.pdf
Description: Adobe PDF document

                         

 

Press Release 

 

Creative Commons Taps Revver to Launch New 
Viral Video Fundraising Model 

 

Nonprofit Organization Uses Online Video Sharing to Raise Money 

 

San Francisco, CA and Los Angeles, CA – 11-1-2006 - Today, Creative Commons 
announced that it will be the first non-profit organization to raise money through online 
video sharing. Revver (http://www.revver.com), the first marketplace for viral videos, 
will host, track and monetize Creative Commons’ videos as they are viewed across the 
Internet during the organization’s 2006 fundraising campaign, which began this month 
and lasts until December 31, 2006. In support of Creative Commons, Revver will donate 
its share of the advertising revenue generated to the organization.  

 

Beginning today, Creative Commons will use Revver to monetize several of its popular 
online videos as part of its second annual fundraising campaign. Generally, once Revver 
matches a video with an ad, it tracks the video as it is viewed across the Internet and 
shares the advertising revenue generated with the creator and the syndicator who 
distributes the video. However, throughout Creative Commons’ 2006 fundraising 
campaign, Revver will donate its share of the revenue to the organization. Revver 
currently uses Creative Commons’ free licenses to allow its users to share videos across 
the Internet while retaining their rights as copyright holders.  

 

“With Creative Commons’ licenses, we’ve created an unbeatable scenario for video 
creators. Revver allows them to use the Internet as a platform, not just for distribution but 
for remuneration too, all while ensuring they retain ownership of their work,” said Steven 
Starr, Founder and CEO of Revver, Inc. “Supporting Creative Commons is really a 
pleasure since we both care deeply about the same creative community.” 

 

Last year, Creative Commons raised more than $250,000 during its first campaign. This 
year, the viral videos, which illustrate the organization’s history and mission and explain 
how to use its licenses, will complement existing fundraising efforts, including direct 
donations to Creative Commons, purchases at the organization’s online store, and posting 
of the "Support CC 2006" button on third party websites. For more information on 
supporting Creative Commons, go to http://creativecommons.org/support.  

 

“This is a cool hack of the advertising model: Our supporters can support us by getting 
others to watch our videos,” said Lawrence Lessig, CEO and Chairman of Creative 
Commons. “Using CC’s licenses and Revver’s platform, people can help us raise money 
by freely and legally sharing creative work. We’re proud to be the first organization to 
collaborate with Revver in this way.”

 

The Creative Commons videos are also available without any advertising. However, 
because Revver can track videos as they are shared across the Internet, the organization is 
encouraging its supporters to support its fundraising efforts by spreading the 
“Revverized” versions. Creative Commons will further encourage sharing  by uploading 
the videos to multiple websites, including: the Creative Commons website, its MySpace 

 

About Revver 
Revver is the first online service that truly leverages the viral power of the Internet to 
create a marketplace for online videos. Revver matches individual videos with 
advertising, encourages video sharing and then uses its proprietary technology to track 
videos as they are viewed across the Internet. By rewarding users with a percentage of the 
advertising revenue generated, Revver creates a virtual marketplace for online video. 
Revver’s contextual advertising capabilities also connect advertisers to specific 
demographics with a unique collaborative learning algorithm, which maximizes ad 
performance.  For more information, visit www.revver.com.   

 

About Creative Commons 
Creative Commons is a not-for-profit organization, founded in 2001, that promotes the 
creative re-use of intellectual and artistic works—whether owned or in the public domain. 
Creative Commons licences provide a flexible range of protections and freedoms for 
authors, artists, and educators that build upon the "all rights reserved" concept of 
traditional copyright to offer a voluntary "some rights reserved" approach. It is sustained 
by the generous support of various organizations including the John D. and Catherine T. 
MacArthur Foundation, Omidyar Network, the Hewlett Foundation, and the Rockefeller 
Foundation as well as members of the public. For general information, visit 

 

Contacts 
Betsy Damus 
Edelman for Revver 
323-202-1068 

 

Melissa Reeder 
Development Coordinator, Creative Commons 
415-946-3068 

 

Press Kit 


  • [cc-presslist] Press Release: Creative Commons Taps Revver to Launch New Viral Video Fundraising Model, Melissa Reeder, 11/01/2006

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