complete press contact list for creative commons

[Eric Steuer <eric AT creativecommons.org>]

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Attachment: CC-Scoopt-PR.pdf
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SCOOPTWORDS PARTNERS WITH CREATIVE COMMONS TO HELP BLOGGERS MONETIZE  
THEIR WORK

San Francisco, USA — July 10, 2006

Scoopt, the citizen journalism agency that serves as a broker for  
selling user-created content to commercial media, has announced that  
it is offering Creative Commons licenses through its newly launched  
ScooptWords service (http://www.scoopt.com/words/).

ScooptWords was designed to create a market between bloggers and  
commercial publishers. Once bloggers have registered for a free  
Scoopt membership, they can add a ScooptWords button to their site  
that flags their written content as available for sale. Newspaper and  
magazine editors can then click the ScooptWords button to license  
blog content for commercial use. The blogger receives 75% of the  
sales revenue (50% for the first transaction).

Within the ScooptWords interface, bloggers can add a Creative Commons  
Attribution-NonCommercial license to their blog alongside the Scoopt  
commercial badge. The Creative Commons license lets authors easily  
and efficiently signal to the public that their work may be freely  
shared, reused, and remixed by people for noncommercial purposes.

"There's a lot of great blog content out there — some of it is every  
bit as good as content produced by professional journalists,” said  
Graham Holliday, ScooptWords’ managing editor. “However, there's no  
obvious route to market for the blogger or way to buy content for the  
editor. So we launched ScooptWords to make this connection.”

“ScooptWords offers bloggers a great way to monetize their work,  
while still engaging in the participatory culture of the Web,” said  
Eric Steuer, creative director of Creative Commons. “Scoopt has come  
up with an innovative and workable way for bloggers to interact with  
print media, and be rewarded for it. We’re glad that Scoopt has  
chosen Creative Commons licensing to encourage bloggers to make their  
work part of a growing resource of shared and freely-available  
information.”

About Scoopt

Scoopt is a media agency that brokers commercial deals between  
content creators and content users. The privately owned company was  
founded in July 2005 by Kyle MacRae, a freelance journalist. For  
general information, visit http://scoopt.com and http://scoopt.com/words

About Creative Commons

Creative Commons is a not-for-profit organization, founded in 2001,  
that promotes the creative re-use of intellectual and artistic works  
— whether owned or in the public domain. Creative Commons licenses  
provide a flexible range of protections and freedoms for authors,  
artists and educators that build upon the “all rights reserved”  
concept of traditional copyright to offer a voluntary “some rights  
reserved” approach. It is sustained by the generous support of  
various foundations including the John D. and Catherine T. MacArthur  
Foundation, the Omidyar Network Fund, the Hewlett Foundation, and the  
Rockefeller Foundation as well as members of the public. For general  
information, visit http://creativecommons.org.

Contact

Eric Steuer
Creative Director, Creative Commons
(415) 946-3039
eric AT creativecommons.org

Press Kit

http://creativecommons.org/presskit