complete press contact list for creative commons

[Neeru Paharia <neeru AT creativecommons.org>]

FOR IMMEDIATE RELEASE                                           

BzzAgent Forms Partnership With Creative Commons


(BOSTON, MA)  April 28, 2005 – BzzAgent Inc. today launched a 
word-of-mouth marketing campaign in partnership with Creative Commons, 
an international organization devoted to promoting free culture. The 
12-week program will engage the efforts of 3,000 volunteer brand 
evangelists in the United States and Canada to raise awareness of 
Creative Commons at the grassroots level.

Cyberlaw and intellectual property experts James Boyle, Michael 
Carroll, and Lawrence Lessig, MIT computer science professor Hal 
Abelson, lawyer-turned-documentary filmmaker-turned-cyberlaw expert 
Eric Saltzman, and public domain Web publisher Eric Eldred founded 
Creative Commons in 2001, in order to provide an alternative to an 
increasingly restrictive copyright policy. “People understand the 
implications of something like pollution,” said Creative Commons 
Executive Director Neeru Paharia, “but they don’t understand how we 
suffer or benefit as a community due to the inflexibility of copyright 
that doesn’t truly match producers’ or consumers’ preferences. We want 
to build a similar consciousness in society around copyright.”

BzzAgent founder and president Dave Balter felt compelled to approach 
Creative Commons about doing a pro bono campaign for them. “A lot of us 
at BzzAgent are big admirers of Creative Commons! We love the idea of 
open-sourcing copyright distribution,” he said. “It puts more power in 
the hands of people who want to be able to share and co-create. We want 
to do whatever we can to get the word out about Creative Commons to a 
broader audience, and to help them better understand how people talk 
about the organization and how people use the tools that Creative 
Commons provides.”

This is the second year of BzzAgent's GoodBzz Partnership, which 
provides three cause-related organizations annually with the capability 
to engage the BzzAgent evangelist community, currently numbering 
85,000, in a 12-week word-of-mouth campaign at no charge. To become a 
BzzAgent and help support Creative Commons in this BzzCampaign, visit 
BzzAgent.com.



About BzzAgent, Inc.
BzzAgent Inc. is a word-of-mouth marketing and research firm located in 
Boston, Mass., whose network of volunteer brand evangelists shares 
their honest opinions about products and services with other consumers. 
The company’s proprietary process and system, the BzzEngine?, allows 
them to provide diligent, systematized and measurable word-of-mouth 
marketing campaigns. Clients include Penguin Putnam Publishing, Ralph 
Lauren, SC Johnson, Kellogg’s and Anheuser-Busch. Find more 
information, or sign up to become a BzzAgent, at BzzAgent.com.

About Creative Commons
A 501(c)3 nonprofit founded in early 2002, Creative Commons promotes 
the creative re-use of intellectual and artistic works—whether owned or 
in the public domain—by empowering authors and audiences. It is 
sustained by the generous support of the Center for the Public Domain, 
the John D. and Catherine T. Mac Arthur Foundation, the Omidyar 
Network, and the Hewlett Foundation. For general information, visit 
<http://creativecommons.org>.



Contact:
Kelly Hulme
BzzAgent Inc.
617-451-2280
kelly AT bzzagent.com



----------------------------------------------
Neeru Paharia
Executive Director
Creative Commons
543 Howard Street, 5th Floor
San Francisco, CA 94105

415.946.3068
http://creativecommons.org