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  • From: Lawrence Lessig <lessig AT>
  • To: cc-licenses AT
  • Subject: [cc-licenses] Creative Commons: Fundraising Through Viral Video Sharing
  • Date: Thu, 2 Nov 2006 13:24:03 -0800

I'm writing to tell you about something new Creative Commons has launched, and to ask for your help.

Starting this week, we've launched a cool new fundraising hack: We're the first nonprofit organization to raise money through online video sharing.


We've uploaded our short videos to Revver, a video-sharing platform that uses Creative Commons licenses to help creators make money from their work.

Revver attaches a short ad at the end of each video on its network. When a viewer clicks on the ad, Revver splits the resulting ad revenue with the video's creator. Usually, it's a 50/50 split, but Revver is generously giving Creative Commons 100% of the money our videos make through the end of our fundraising campaign on December 31, 2006.

So now we're in a big push to get as many people as we can to watch our Revverized videos (or help us spread them by embedding them on your blog, MySpace page, or Web site). Please check out the ads, and help Creative Commons get paid!

As part of this launch, we're premiering our latest video -- Wanna Work Together? -- which pays tribute to the people around the world using CC licenses and CC-licensed content to build a better, more vibrant creative culture.

I'd be grateful for anything you can do to help us spread the word, and get as many people as possible to watch the videos.

Thanks for your help.

Lawrence Lessig
Creative Commons

  • [cc-licenses] Creative Commons: Fundraising Through Viral Video Sharing, Lawrence Lessig, 11/02/2006

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