Development of Creative Commons licenses

[Scott Rubin <slr2777 AT cs.rit.edu>]

Ok, so I have a blog, and I have it licensed with the 
Attribution-NonCommercial-ShareAlike 2.0 license. It is very good. However, I am 
wondering just one thing. NonCommercial obviously means that nobody can take 
what I wrote in the blog and publish it for money. Or use the text that I wrote 
in a way to further themselves financially. That is obvious. But what if in my 
blog I write down a new idea I came up with. Say a truly original idea for a new 
product. If someone reads my blog and makes that product before I do, what 
rights do I have? Can I sue them for stealing my idea, considering that in truth 
they really did steal my idea? I wouldn't care if they thought it up 
individually or even before I thought it up. I'm just curious because I do post 
a lot of new ideas in my blog, and if someone else got rich off of something I 
thought up, I would feel pretty shitty. Especially if it was someone who was 
already rich, and possibly "bad". Like if Microsoft all of a sudden made some 
software I thought up and got millions or billions of dollars for it. That would 
suck.

-Scott