Arquitetura da Informação (em Português)

[Flávio Araújo <flaviowd AT gmail.com>]

---------- Mensagem encaminhada ----------
De: Claudio Pinhanez <claudio AT pinhanez.com>
Data: 25 de agosto de 2010 10:50
Assunto: [Ihc-l] Palestra sobre Design de Serviços com a Prof. Birgit Mager em São Paulo, 31 de agosto
Para: Ihc-l AT sbc.org.br

Dia 31 de agosto, em São Paulo, teremos um evento imperdível em São Paulo para quem está interessado em Design de Serviços. A Prof. Birigt Mager, um dos mais importantes nomes na área de design de serviços no mundo, estará dando uma palestra/seminário em São Paulo. Será no campus da Liberdade da FEI em São Paulo, das 19 às 22h.

 

--------------------------

 

Service Design - Insights into an Emerging Field

Lecture and Conversation with Prof. Birgit Mager (Univ. of Cologne)

 

August 31st 2010 - 19:00 to 22:00 

At FEI - Campus Liberdade

Address: Rua Tamandaré, 688 - Liberdade - São Paulo

 

With the participation of Claudio Pinhanez (IBM Research - Brazil) and Tennyson Pinheiro (live|work)

 

Agenda

19:00-19:15 Introduction (Claudio Pinhanez)

20:15-20:30 Lecture by Birgit Mager

20:30-21:00 Coffee break

21:00-21:30 Comments by Claudio Pinhanez and Tennyson Pinheiro

21:30-22:00 Questions by audience and final remarks by Birgit Mager

 

Lecture abstract:

The lecture will give insight into the innovative design discipline "Service Design". It will give details on the mind set and framework, the theory, the process and the methods. Several case studies will be presented to show how Service Design projects are conducted. The presentation of some of the relevant research topics will lead towards an outlook into the future of Service Design.

 

Short biography of Prof. Mager: Since 1995 Birgit Mager holds the professorship on "Service Design" at the University of Applied Sciences Cologne, Germany. Since then she has developed the innovative field of Service Design constantly in theory, methodology and in practice.
Her numerous lectures, her publications and her projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of design and its impact on services. Throughout the last 15 year she has proven in a multitude of projects the potentials Service Design offers for quality improvement and innovation for public, private and industrial services.  Birgit Mager taught Service Design as a guest lecturer in Switzerland, Austria, Great Britain, Scandinavia, Portugal, China, Japan, Korea, Taiwan and USA. She is co-founder of the International Service Design Network (SDN) and the head of the Service Design Network, located in Cologne, Germany. She is editor in chief of the Service Design Journal "Touchpoint" - the first issue was released in March 2009.  Birgit Mager is founder and manager of sedes|research, the Centre for Service Design Research at the University of Applied Sciences Cologne.

 

Talk and discussions will be in English. No translation service to Portuguese will be available.

 

Attendance to the event is free. Please RSVP to pinhanez AT cienciadeservicos.com.br .

 

 

More information: contact Claudio Pinhanez at pinhanez AT cienciadeservicos.com.br

Organization: Claudio Pinhanez (IBM Research - Brazil) and Roberto Bernardes (FEI)

 

Thanks to FEI for the all the support for this event.

 

More info about Service Design and Service Science in Brazil, http://www.cienciadeservicos.com.br

-------------------------------

 

 

Claudio

 

 

Claudio Pinhanez

 

pinhanez AT cienciadeservicos.com.br
http://www.pinhanez.com/claudio/

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