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aifia-pt - [AI] Eyetrack - usuários lêemm notícias até o fim

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Subject: Arquitetura da Informação (em Português)

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  • From: "Rodrigues Comandolli" <rodrigues AT comand.art.br>
  • To: "Arquitetura da Informação (em Português)" <aifia-pt AT lists.ibiblio.org>
  • Subject: [AI] Eyetrack - usuários lêemm notícias até o fim
  • Date: Thu, 29 Mar 2007 17:02:06 -0300

Pessoal, apenas compartilhando a informação de um tipo de pesquisa que muito me interessa.

Saiu ontem a primeira prévia do Eyetrack07 do PoynterInstitute

Há algumas surpresas:
"Readers select stories of particular interest and then read them thoroughly. And there's a twist: The reading-deep phenomenon is even stronger online than in print.
At a time when readers are assumed to have short attention spans,
especially those who read online, this qualifies as news.
That was the predominant behavior of roughly 600 test subjects -- 70 percent of whom said they read the news in print or online four times a week. Their eye movements were tracked in 15-minute reading sessions of broadsheet,
tabloid and online publications. Evidence from these sessions revealed how long
readers spend with the stories they pick, as well as a host of other details about reading patterns."

Há um vídeo com os resultados iniciais aqui.

Abs.,
--
.....
Rodrigues Comandolli
Arquiteto de Informação
Terra Networks - Latin American
http://www.comand.art.br

  • [AI] Eyetrack - usuários lêemm notícias até o fim, Rodrigues Comandolli, 03/29/2007

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