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Subject: Arquitetura da Informação (em Português)
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[AI] Eyetrack - usuários lêemm notÃcias até o fim
- From: "Rodrigues Comandolli" <rodrigues AT comand.art.br>
- To: "Arquitetura da Informação (em Português)" <aifia-pt AT lists.ibiblio.org>
- Subject: [AI] Eyetrack - usuários lêemm notÃcias até o fim
- Date: Thu, 29 Mar 2007 17:02:06 -0300
Pessoal, apenas compartilhando a informação de um tipo de pesquisa que muito me interessa.
Saiu ontem a primeira prévia do Eyetrack07 do PoynterInstitute
Há algumas surpresas:
"Readers select stories of particular interest and then read them thoroughly. And there's a twist: The reading-deep phenomenon is even stronger online than in print.
At a time when readers are assumed to have short attention spans,
especially those who read online, this qualifies as news.
That was the predominant behavior of roughly 600 test subjects -- 70 percent of whom said they read the news in print or online four times a week. Their eye movements were tracked in 15-minute reading sessions of broadsheet,
tabloid and online publications. Evidence from these sessions revealed how long
readers spend with the stories they pick, as well as a host of other details about reading patterns."
Há um vÃdeo com os resultados iniciais aqui.
Abs.,
--
.....
Rodrigues Comandolli
Arquiteto de Informação
Terra Networks - Latin American
http://www.comand.art.br
- [AI] Eyetrack - usuários lêemm notÃcias até o fim, Rodrigues Comandolli, 03/29/2007
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