Arquitetura da Informação (em Português)

["Livia Labate" <liv AT livlab.com>]

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IFLA SATELLITE PRE-CONFERENCE 2004

"The virtual customer: a new paradigm for improving customer relations in
libraries and information services".

São Paulo, Brasil, 18-20 August 2004

Call for Papers

Sponsored by :
Management and Marketing Section / IFLA
Universidade de São Paulo, Brasil
Université de Montreal, Canada

The International Federation of Library Associations and Institutions (IFLA)
and
its Management and Marketing Section, in collaboration with the Library and
Information Science Department of the School of Communications and Arts,
University of São Paulo, and the collaboration of the School of Library and
Information Science of the Université de Montréal, are organizing a
pre-conference and satellite meeting in São Paulo (Brazil) from August 18 to
20, 2004. This is held in conjunction with the IFLA annual conference, which
takes place in Buenos Aires (Argentina), the following week.

THEME AND OBJECTIVES

The theme of this meeting will be the «virtual customer» and its implication
for
libraries and information services. The objectives of this colloquium are
to:
* Bring together practitioners, researchers and educators in library and
information science, as well as in other fields (marketing for example) in
order to exchange information and ideas about the virtual customer as they
apply to the management of libraries and other information services;
* Share international experiences focusing on various approaches to the
virtual
customer in the information environment;
* Identify and discuss best research strategies, methods and techniques in
these
fields;
* Contribute to the organization of study groups on virtual customer
relationship among Latin-American information professionals.

TOPICS FOR PAPERS

* Virtual customer relationship in the information environment: theoretical,
practical and technological implications;
* Managing the interaction with customers in a technology environment;
* The inclusion of web-based technologies in marketing programs for customer
relationship;
* Using technologies to create virtual products / services;
* Reaching the non-user with technologies;
* Staff and personnel training / education for the virtual customer;
* Market research and the virtual customer: realities, possibilities,
experiences etc.

HOW TO SUBMIT A PROPOSAL

Interested persons are invited to submit a proposal for a paper and
presentation
of about 30 minutes on the topics listed above.

Languages accepted

Portuguese, Spanish, French and English are the four official languages of
the
colloquium and proposals can be submitted in either language. The proposal
should be not more that 1000 words long (2 pages), be submitted in
electronic
format, and be accompanied by the curriculum vitae of the author(s).


Proposal should be sent to

Réjean Savard, Ph.D.
EBSI, Université de Montréal
Case postale 6128 Succursale Centre-ville
Montréal H3C 3J7, Canada
By e-mail : Rejean.Savard AT umontreal.ca


Proposal evaluation

Evaluation of the proposals will be based on their scientific quality
(pertinence, theoretical base, methodology, originality) and on the
competencies of the candidate(s) based on his/her past realizations
(quality/quantity of his/her publications/communications, importance,
relation
with the theme of the colloquium, professional experience etc.).

The following schedule will be applied:

30 November 2003: Deadline to submit proposals
15 January 2004: Notification of acceptance and dissemination of the program
30 May 2004: Deadline for authors to submit the final papers

SCIENTIFIC COMMITTEE
* Sueli Angélica do Amaral, Universidade de Brasília, (Brasil)
* Yawo Assigbley, Association of African Universities, (Ghana)
* Roberto Cagnolli, Universidad de Buenos Aires, (Argentina)
* Peter Hegedüs, Hungarian Patent Office, (Hungary)
* Jacques Hellemans, Université Libre de Bruxelles (Belgium)
* Hans-Chrisoph Hobhom, University of Applied Sciences (Germany)
* Àngels Massisimo, Universitat de Barcelona (Spain)
* Jean-Michel Salaün, École Nationale Supérieure des Sciences de
l'information
et des Bibliothèques (France)
* Natalia Santucci, Biblioteca Nationale di Roma (Italy)
* Réjean Savard, Univ. de Montréal, (Canada)
* Waldomiro Vergueiro, Universidade de São Paulo, (Brasil)
* Sheila Webber, University of Sheffield, (United Kingdom)

For more information about the venue of the colloquium:

Profa. Dra. Sueli Mara S.P. Ferreira
Depto. de Biblioteconomia e Documentação
Escola de Comunicações e Artes
Universidade de São Paulo
Av. Prof. Lúcio Martins Rodrigues, 443
05508-900  São Paulo  -  SP  -  BRASIL
Tel.: +(55)(11)3091-4076  Fax : +(55)(11)3091-4325
e-mail: mmkt2004 AT eca.usp.br
www.eca.usp.br/iflamkt