[NAFEX] Re: fundraising

Bruce Hansen brucedhansen at sbcglobal.net
Thu Oct 21 13:46:34 EDT 2004


You have written quite a bit. Obviously, your issue is close to your heart.
Now, if all 200 folk on the list-serv are 'active' participants, then why do
we not have more articles for POMONA? You can e-mail your article to Jackie.

Having been a software designer, I know too many people who are still
uncomfortable behind the keyboard. Many of these folk are the most

PS I still thing the CD is a good initial step

-----Original Message-----
From: nafex-bounces at lists.ibiblio.org
[mailto:nafex-bounces at lists.ibiblio.org]On Behalf Of Claude Sweet
Sent: Wednesday, October 20, 2004 1:24 PM
To: North American Fruit Explorers
Subject: Re: [NAFEX] Re: fundraising

It is interesting to sit back and watch how quickly several people have
volunteered assistance and the support for POMONA being archived on
CDs.  This could not have happened as quickly or as inexpensively using
the mail or telephone to exchange ideas.

Please tell me why it is acceptable to archive the publication on a CD,
but not to initially distribute the issues electronically?

I  doubt that members of this eforum would have any difficulty in
accepting  electronic distribution of POMONA; however,  such a
transition will  result in strong resistance to both the change in
distributing publications and an increase in NAFEX dues.  I base this on
my assumption that there are relative few NAFEX members participating on
this forum.  I also believe this forum has proven to be a very valuable
tool. perhaps even more valuable than POMONA.  This forum is available
24/7/52 while the hard copy format requires time to prepare and
distribute each of its 4 issues. Thus POMONA is unable to quickly
respond to issues in a timely basis.  This is a basic difference that
may appeal to a specific grower profile.  Understanding the needs of the
target audience is critical to expanding and maintaining the base on any

Memberships with a traditional printed publication tend to have
relatively few people doing all the work.  An electronic forum, by its
very nature, tends to attract people who are participants.  An
electronic network is much less expensive to fund, but requires a higher
level of computer skills of its volunteers.  Luckily there is affordable
off the shelf software to create web sites and PDF files.

Any current version of word processing software should include a
built-in feature to save as doc, PDF, or http files.  Anyone who is a
teacher can purchase a full version of Adobe Acrobat for a much
discounted educational price.

I assume that each POMONA issue is generated using word processing
software.  If the publication goes electronically, I would suggest using
desktop publishing software to produce a professional 8x11 magazine format.

There are several electronic horticultural publications that are
currently being distributed. Bob Cannon <b.cannon at worldnet.att.net> is
producing a relative new publication on tropical fruit.

The fourth issue of the new electronic format magazine Tropical
Visions has been posted. There are feature stories on mangos and tools.

Check it at:

Readers are welcome to send comments and material for publication.
Links to Vol. 1 No. 1, 2 & 3 of Tropical Visions are posted at:

Fran Gustman  edits Hort Resources.  It is a well produced publication
that is electronically distributed.

Fran Gustman,  fgustman at juno.com <mailto:fgustman at juno.com>
> > Boston, MA, Zone 6
> > Editor, HortResources Newsletter, www.hortresources.org
> > <http://www.hortresources.org/>

Claude Sweet
San Diego, CA

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