[NAFEX] Profits blossoming from flat peaches

Brungardt, Sam Sam.Brungardt at state.mn.us
Mon Aug 2 11:08:46 EDT 2004


Posted on Fri, Jul. 30, 2004
(from a Columbia, S.C., newspaper)
Profits blossoming from flat peaches

By DAN LEWERENZ
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The Associated Press
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BIGLERVILLE, Pa. - Some people who grew up on big, round peaches are
developing a taste for a variety that looks like it's been squashed by a
dictionary.
Saturn peaches - small, flat versions of the summer staple - are just
starting to catch on, and the fruit stands and grocers that carry the
variety are having trouble keeping them in stock.
"That's one of the good things about them, is that they sell so quickly.
You never have to worry about storing them," said Kay Hollabaugh of
Hollabaugh Bros. Fruit Farm and Market in Pennsylvania. "They really
sell themselves because they're so unique."
Frieda's, a California-based specialty fruit company often credited with
introducing Americans to kiwi fruit, also might get credit for
popularizing flat peaches. They first rolled out Donut peaches in the
mid-1980s and now provide them to supermarkets across the country.
"There's a huge market for smaller, cute things - you can pack it in a
school lunch and all that," said Tristan Millar, marketing and product
development director for Frieda's. "They are smaller, and so that does
appeal for children. And they deliver on taste - they absolutely deliver
on taste."
In part, that's because the flat peaches currently on the market -
specific varieties include the Donut, Saturn, Jupiter and Galaxy - are
all white peaches, with a softer flesh, less acid and more sugar than
traditional yellow peaches. That gives them a sweeter, more delicate
flavor than the bolder, more acidic yellow peaches.
Flat peaches are also popular with growers for another reason - their
premium prices. A quart of Saturns at Hollabaugh Bros. costs $5.50,
compared with $3.50 for round peaches.

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