[Market-farming] Pricing

Road's End Farm organic87 at frontiernet.net
Fri May 4 15:28:09 EDT 2012

On May 4, 2012, at 3:02 PM, Richard Moyer wrote:

> We have a volunteer at our market that records prices on a variety  
> of produce at market, then sends it into our Virginia Dept of Ag and  
> Consumer Services.  They organize all the material and post it  
> weekly; we can then see the statewide range of prices on many items  
> we sell.
> http://www.vdacs.virginia.gov/marketnews/farmersmarkets.shtml

Thanks very much! I've bookmarked it and added it to my list of price  

When unit isn't specified, is the price per pound? In a few cases they  
said pint or bunch, but a lot of prices didn't say per what amount. --  
I wonder if wildly different head sizes could explain the huge range  
on cabbage on one week that I checked at random, if the price is per  
head; or if one price could be per head and another per pound and that  
would explain it.

New Farm used to do such a list at markets in a number of different  
areas and post it online, but I think they ran out of volunteers to  
manage it, and dropped it some years ago.

On May 4, 2012, at 3:02 PM, Richard Moyer wrote:

>  I've on occasion let a fellow vendor know that we charge more,  
> still sell all we bring, and leave it at that.  Would that be  
> considered illegal in certain jurisdictions?

I think it must be legal to simply tell other people what you are  
doing. If they wanted, after all, they could walk over to your stall  
and look at your prices. They could even come back near the end of  
market and see how much you had left.

I don't think the illegal part is providing information. I think  
what's illegal is getting together and agreeing "OK, everybody is  
going to charge at least X." I often check other vendors' prices and  
sometimes even call and ask them before market (we have very  
cooperative markets, at some markets from what I've heard nobody would  
tell you); but it's only one of several things I take into  
consideration when setting prices and I may wind up with a price  
either below or above what they tell me/what I see theirs priced at  
(usually above, since mine's certified organic; but occasionally  
below, if theirs are bigger bunches or nicer looking or if I think  
they have the particular item way overpriced based on other criteria.)

-- Rivka; Finger Lakes NY, Zone 6A now I think
Fresh-market organic produce, small scale

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