[Market-farming] market continuity

Aaron Brower aaronbrower at yahoo.com
Mon Jun 27 21:10:18 EDT 2011


We have winter markets twice a month from Thanksgiving until the end of march. Because these are the only real winter markets around they are bigger than any summer markets. People drive from all over the area. They have become an event but it has taken several years to build up to this. 

As the markets build, producers recognize the opportunity and find ways to have local produce available year round. This, in turn will bring out more customers.

Aaron Brower
Rollinsford, NH 



________________________________
From: Beth Spaugh <lists at rhomestead.com>
To: 'Market Farming' <market-farming at lists.ibiblio.org>
Sent: Monday, June 27, 2011 7:20 PM
Subject: Re: [Market-farming] market continuity

There are strong year round markets in Saratoga Springs and in Troy, NY.
Paul and Sandy Arnold, Brian Denison, and Michael Kilpatrick go to the
Saratoga market.  Seth Jacobs goes to the Troy market.  

We started a fall market with good success last year and are looking at
going year round. I personally would like to take January off and then start
back up.  The question we are grappling with is frequency.  It seems that
weekly will be best for customer continuity, but from a farmer perspective
every other week would be better.  I do winter greens so would like the
market.  We might start with monthly in Jan, Feb, Mar, then more frequent in
spring.  The crafters and bakers want it weekly year round, but they don't
run the market. 

An alternative is using a monthly (or whatever) online order system with a
monthly pickup.  There are a couple here that have done fairly well with
that, using locallygrown.net .  One is monthly, and I sell a lot of produce
through that (though the mainstay is meats), and one was twice monthly (and
I really liked not having to harvest wash pack deliver every week).  The
locallygrown.net system is really user friendly on both ends.  I am trying
localdirt.com, but both my test customers and I don't like it as well.

Beth Spaugh
Rehoboth Homestead, Peru NY
http://rhomestead.com      facebook/rhomestead


"How we eat determines, to a considerable extent, how the world is used." -
Wendell Berry

"Without power over our food, any notion of democracy is empty." - Frances
Moore Lappe



-----Original Message-----
From: market-farming-bounces at lists.ibiblio.org
[mailto:market-farming-bounces at lists.ibiblio.org] On Behalf Of
clearviewfarm at bluefrog.com
Sent: Monday, June 27, 2011 2:16 PM
To: Market Farming
Subject: [Market-farming] market continuity

I sell produce at a winter farmers market in Rochester, NY as well three
summer markets in the same metro area.  I am on the board of directors of
the winter market and we have been debating whether or not to have markets
scheduled for the entire 52 weeks of the year; i.e. synching the winter
market with the summer markets for a full year presence.  Some think that
having that kind of continuity keeps people coming back to us and not going
to other outlets (like grocery stores).  On the other hand, some think that
we need a break (it would afford me more time to plant veg and field crops
in May).  Anyone have any experience with that or thoughts one way or the
other?

Kurt Forman
Clearview Farm
Palmyra, NY 14522

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