[Market-farming] market continuity

Beth Spaugh lists at rhomestead.com
Mon Jun 27 19:20:47 EDT 2011

There are strong year round markets in Saratoga Springs and in Troy, NY.
Paul and Sandy Arnold, Brian Denison, and Michael Kilpatrick go to the
Saratoga market.  Seth Jacobs goes to the Troy market.  

We started a fall market with good success last year and are looking at
going year round. I personally would like to take January off and then start
back up.  The question we are grappling with is frequency.  It seems that
weekly will be best for customer continuity, but from a farmer perspective
every other week would be better.  I do winter greens so would like the
market.  We might start with monthly in Jan, Feb, Mar, then more frequent in
spring.  The crafters and bakers want it weekly year round, but they don't
run the market. 

An alternative is using a monthly (or whatever) online order system with a
monthly pickup.  There are a couple here that have done fairly well with
that, using locallygrown.net .  One is monthly, and I sell a lot of produce
through that (though the mainstay is meats), and one was twice monthly (and
I really liked not having to harvest wash pack deliver every week).  The
locallygrown.net system is really user friendly on both ends.  I am trying
localdirt.com, but both my test customers and I don't like it as well.

Beth Spaugh
Rehoboth Homestead, Peru NY
http://rhomestead.com      facebook/rhomestead

"How we eat determines, to a considerable extent, how the world is used." -
Wendell Berry

"Without power over our food, any notion of democracy is empty." - Frances
Moore Lappe

-----Original Message-----
From: market-farming-bounces at lists.ibiblio.org
[mailto:market-farming-bounces at lists.ibiblio.org] On Behalf Of
clearviewfarm at bluefrog.com
Sent: Monday, June 27, 2011 2:16 PM
To: Market Farming
Subject: [Market-farming] market continuity

I sell produce at a winter farmers market in Rochester, NY as well three
summer markets in the same metro area.  I am on the board of directors of
the winter market and we have been debating whether or not to have markets
scheduled for the entire 52 weeks of the year; i.e. synching the winter
market with the summer markets for a full year presence.  Some think that
having that kind of continuity keeps people coming back to us and not going
to other outlets (like grocery stores).  On the other hand, some think that
we need a break (it would afford me more time to plant veg and field crops
in May).  Anyone have any experience with that or thoughts one way or the

Kurt Forman
Clearview Farm
Palmyra, NY 14522

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