[Market-farming] market continuity

Road's End Farm organic87 at frontiernet.net
Mon Jun 27 14:30:35 EDT 2011

On Jun 27, 2011, at 2:16 PM, <clearviewfarm at bluefrog.com> wrote:

> I sell produce at a winter farmers market in Rochester, NY as well  
> three summer markets in the same metro area.  I am on the board of  
> directors of the winter market and we have been debating whether or  
> not to have markets scheduled for the entire 52 weeks of the year;  
> i.e. synching the winter market with the summer markets for a full  
> year presence.  Some think that having that kind of continuity keeps  
> people coming back to us and not going to other outlets (like  
> grocery stores).  On the other hand, some think that we need a break  
> (it would afford me more time to plant veg and field crops in May).   
> Anyone have any experience with that or thoughts one way or the other?
> Kurt Forman
> Clearview Farm
> Palmyra, NY 14522
> _______________________________________________

Do you require all vendors to come to all markets?

If so, I suspect you would lose some people. If not, I think the  
question is whether you can get a reasonable number of vendors to show  
up every week, even if it's not the same vendors every week. I expect  
you'd also need an alternate manager, if you don't already have one.

-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale

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