[Market-farming] Market Prices

idyllwild farm idyllwildfarm at gmail.com
Tue Jun 14 06:51:45 EDT 2011


There might be a few strategies to consider. As some suggest, opening a new
producer only market somewhere else.
I've also had good markets on the edge of large neighborhoods, near
commercial areas. Longer term, parking in a
neighborhood for a couple of hours, street side, might work (with flyering &
neighborhood publicity). Long term because
you'd have to do some research for a good neighborhood(s) and get word out-
you have to find out where your customers
are coming from and maybe use census data.
I've always toyed with the idea of buying out small gardeners at their dirt
cheap prices to get rid of them and donating the
food- especially if others go in on it. Its a short term measure to a
problem that would be better solved by having a better
market structure, but it would reduce market confusion.
This is when lower wholesale prices may make you more money because the
transaction costs of a lousy farmers market
are so high.
-Mike


On Tue, Jun 14, 2011 at 12:29 AM, Jay Sleichter <jaysleichter at yahoo.com>wrote:

> Phil,
>
> It is nice to hear that others have the same problems as I do.  We have two
> large outfits at one of my markets I attend they buy and a resell all kinds
> of stuff. One day last week they had oranges, peaches, bananas, pineapple
> and limes in addition to their normal fair.  They also sell it all dirt
> cheap.  The market management has been fighting them on Labeling the Place
> of Origin of all their produce.  It is helping, but when their produce gets
> going, they undercut everyone.  Last fall they were selling Zucchini and
> Cucumbers, 75 cents each or 5 for a $1.  I can't grow, harvest, pick, cool,
> transport, and market  those things for 20 cents each.  I don't have that
> economy of scale on myside.
>
> One thing I try to do is have things when no one else has them.  It works
> out for me.  High tunnels have allowed me to do this.  I try to be the first
> to market with LOCALLY grown produce, then when mine starts to fizzle out,
> theirs picks up and I am onto another crop. I still grow some, but I have
> made my $$ on that crop and I don't have to compete.  This way I set the
> starting price for the item and it usually keeps the price higher through
> out the year.
>
> Another thing is to start a Producer only market. THis is what we have in
> my hometown.  I sell more $$ at that market than I do at the other one.  The
> reason is I don't have to fight low ball pricing.
>
> Good luck, find your niche and go with it!
>
> Jay
> Jay's Jellies, Produce and More
> Clay Center, Kansas
> www.jaysjellies.com
> http://highfarming.blogspot.com/
>
> --- On *Mon, 6/13/11, SaladG at aol.com <SaladG at aol.com>* wrote:
>
>
> From: SaladG at aol.com <SaladG at aol.com>
>
> Subject: [Market-farming] Market Prices
> To: market-farming at lists.ibiblio.org
> Date: Monday, June 13, 2011, 12:43 PM
>
>
>  WE have  a vendor that has a couple of large booth's in our market and
> they are so cheap that they don't even to try to compete in our market, they
> just give it away because their comment is we have to sell all of it, and it
> is a lot.  Truth is they just plain and simple overwhelm our market with so
> much product, no one else can even get close to grocery store price.  I
> counted 126 cases of lettuce, 25 cases of greens, lettuce 3/1.00 greens .50
> a bunch.  If our market was as big as it used to be maybe the other vendors
> would have a chance, but now the parking is a mess in the old market area
> with so much going on every weekend and our regular customers are using
> other markets in town on Saturday, they have no less than 5 other markets in
> town on Saturday Mornings and three on Sunday.  What a thrill, College World
> Series starts this Saturday, I love the games, but sales really suck because
> this series puts 3 Million people in town for 10 days and if you need to go
> downtown Omaha for the next week, forget it unless you take a bus or have a
> personal paid for parking spot.
>
> People that go to these events are not going to buy vegetables, they are
> looking for fun, not food.  This market is a ton of fun to attend, but when
> some vendors are not even using common sense in sales it hurts the whole
> market, and they expect everyone to be as cheap as the other vendors in the
> market.  Laura Hodges touched on this a while back, some vendors need to
> spend a little more time figuring there actual cost of production of each
> product they are growing.  We do around 400 bunches of green each week
> mostly wholesale because of pricing in markets, 1.42 last week to 1.75 a
> bunch to our wholesale outlets and they stop at the farm and pick up.  We
> get 2.00 at the markets and sell ok so why in the world would anyone sell
> for .50 a bunch.  Figure the time, pick, wash, bundle,and cool, and sell for
> .50.  I figured our cost at .72 a bundle, with no labor bill.
>
> I think some of these conferences in the winter need to do a little more on
> marketing of vegetable products and show how you actually do make a good
> living in this business,  volume is good but selling below cost is just
> plain stupid, and it actually hurts your whole market when selling below
> cost of production.
>
> Phil from Iowa
>
> www.timberridgelamb.com
>
> -----Inline Attachment Follows-----
>
>
> _______________________________________________
> Market-farming mailing list
> Market-farming at lists.ibiblio.org<http://mc/compose?to=Market-farming@lists.ibiblio.org>
> http://lists.ibiblio.org/mailman/listinfo/market-farming
>
> Market Farming List Archives may be found here:
> http://lists.ibiblio.org/pipermail/market-farming/
> Unsubscribe from the list here (you will need to login in with your email
> address and password):
> http://lists.ibiblio.org/mailman/options/market-farming
>
>
> _______________________________________________
> Market-farming mailing list
> Market-farming at lists.ibiblio.org
> http://lists.ibiblio.org/mailman/listinfo/market-farming
>
> Market Farming List Archives may be found here:
> http://lists.ibiblio.org/pipermail/market-farming/
> Unsubscribe from the list here (you will need to login in with your email
> address and password):
> http://lists.ibiblio.org/mailman/options/market-farming
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.ibiblio.org/pipermail/market-farming/attachments/20110614/1fa2c0fc/attachment.html 


More information about the Market-farming mailing list