[Market-farming] Supermarket saying take back what doesn't sell

Roots Farm karen at rootsfarm.info
Sat Apr 16 15:33:59 EDT 2011


Willie, that cleared some fog.  Onward.  Thanks so much.  All best wishes, Karen

Roots Farm Organic Produce
Fruits, Roots, Vegetables & Herbs
Cochrane, DOMINICA
767-449-3038 (before 7 P.M.)
karen at rootsfarm.info

On Apr 15, 2011, at 10:08 PM, Willie McKemie wrote:

> On Fri, Apr 15, 2011 at 07:28:29PM -0400, Roots Farm wrote:
>> blind?  Is this standard operating procedure?  Any thoughts?
> 
> I've been selling directly to grocery stores for 30 years or so and 
> what you describe has not been a problem.  When a produce manager says 
> that a product had a quality problem or a shelf life problem, I give 
> credit without question.  If that happens repeatedly, I drop that 
> customer.  Generally, the store owns it when the delivery is accepted 
> and is responsible for selling it.
> 
> You say you are charging your grocery store retail price.  My wholesale 
> prices are near 50% of my retail prices.  Stores need to mark up their 
> produce 75%-100% above their cost.  That's how they cover "shrink" (the 
> product that doesn't get sold, mostly from lack of demand, age, or 
> excessive handling).  It would make sense for your store to ask you to 
> cover some shrink if his profit margin is too small.  Best, encourage 
> him to have a good profit margin.
> 
> For many crops, I prefer to sell wholesale.  The wholesale volume can 
> be very high compared to my retail opportunities.  The risk is low.  It 
> is a real disaster when you are depending on sales from a farmers 
> market that gets rained out or otherwise has lower than expected sales.
> 
> -- 
> Willie, ONWARD!  Through the fog!
> http://counter.li.org Linux registered user #228836 since 1995
> Debian3.1/GNU/Linux system uptime  215 days 16 hours 57 minutes
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