[Market-farming] FarmVille

courtney mcleod sunmoonriver at windstream.net
Fri Oct 30 09:57:52 EDT 2009

I'm playing as we speak!  A lot easier than the 3 seasons a year I do it for

Herb Thyme
Middlefield, Oh

-----Original Message-----
From: market-farming-bounces at lists.ibiblio.org
[mailto:market-farming-bounces at lists.ibiblio.org] On Behalf Of Bill
Sent: Friday, October 30, 2009 9:50 AM
To: Market Farming
Subject: [Market-farming] FarmVille

I just received this from a colleague at Cornell Univ. Anyone familiar with
FarmVille? Sounds like people love farming,...as long as they don't have to
do it! See article below.....


One often hears concern that people don't know where their food comes from.
It turns out that the hottest online game fad right now is farming. There is
obviously interest and appreciation.

These fads come and go fairy quickly is there a way to take advantage of
this one for the benefit of real vegetable farming?

New York Times, October 28, 2009
To Harvest Squash, Click Here

"FarmVille has quickly become the most popular application in the history of
Facebook. More than 62 million people have signed up to play the game since
it made its debut in June, with 22 million logging on at least once a day.

FarmVille isn't the only popular farm-theme game on Facebook. MyFarm and
FarmTown, which are made by different companies, also have huge followings.
Some academics have gone so far as to suggest that their collective
popularity points to a widespread yearning for the pastoral life.

"The whole concept of 'I'm sick of this modern, urban lifestyle, I wish I
could just grow plants and vegetables and watch them grow,' there is
something very therapeutic about that," said Philip Tan, director of the
Singapore-M.I.T. Gambit Game Lab, a joint venture between the Massachusetts
Institute of Technology and the government of Singapore to develop digital

Of course, real-life farming is quite a bit messier and more dangerous than
FarmVille (perhaps just one reason that FarmVille players outnumber actual
farmers in the United States by more than 60 to 1). Yet some of the game's
biggest fans are farmers.
William H Shoemaker, UI-Crop Sciences
Sr Research Specialist, Food Crops
St Charles Horticulture Research Center
535 Randall Road  St Charles, IL  60174
630-584-7254; FAX-584-4610
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