[Market-farming] Friends of the Market Programs

John Ferree john at seldomseenfarm.com
Sun Oct 19 07:28:25 EDT 2008

At our primary market in Indianapolis the market organization swallows
all the vendor fees for their own operating expenses (but pays for space
rent and other minor expenses).  This leaves us with zero dollars for
advertising, marketing, paid market master, etc. 

While we don't have a formal friends of the market organization, we have
had a good deal of success with harvest dinners.  Typically we get chefs
to put on the show and make the dinner, and have vendors donate products
at or below cost.  Then we get the $ minus expenses from the
restaurant/chef.  It could be as fancy or simple as you want, but has
proven to be a better revenue generator than asking for donations. 



Debbie Moore wrote:
> How many of your markets have such a program for generating operating expenses? What do "Friends" get besides warm fuzzies? We are in an economically depressed area and recently had what little funding we were receiving funneled elsewhere. So we are racking our brains trying to come up with something...at the same time we are researching changing our market to have more of a regional footprint to drive tourism into our area, as most of the surrounding counties have better demographics. 
> Any input or direction for more resources appreciated.
> Debbie
> west central Ohio
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