[Market-farming] was high value crops/now pricing.

road's end farm organic101 at linkny.com
Sat Dec 8 09:42:56 EST 2007

On Dec 8, 2007, at 3:32 AM, Franklin W. Davis wrote:

> Hello John...tnx for the advice. I never thought of pricing maybe 
> hurting local farmers. A novice question would be...how do you find 
> out what pricing is for various fruits and veggies in your area? 
> Franklin<unknown.gif> 
Growing for Market (which is a great resource for any form of farm 
direct marketing) has a free download of a special issue about selling 
at farmers' markets which addresses pricing (among other things). Even 
though you're not selling at a market, you'll probably find other stuff 
in it useful.

scroll down the main page to the link for that download.

I also agree with others who have said that you should go around to 
groceries, farmers' markets, other farmstands in your area and note 
prices. You'll probably find a lot of variation on similar items. My 
recommendation is to *not* try to engage in a price war and try to 
match the cheapest prices you find, or to undersell everybody.  
Instead, sell quality, and price it at or near the top end. You can 
sell some "seconds" or "canning grade", clearly labeled as such, for 
less, if whatever you grow produces more usable culls than you can use 

You also need to work out what it's costing you to grow the particular 
crop -- and don't forget your time, or overhead costs, such as 
machinery and machinery repair, land taxes on your roadside stand, etc. 
If the area price for something is lower than your cost of production, 
it's wise to grow something else. Note, however, that on some items 
specialty varieties and/or packaging may bring you a much higher price 
(for instance, potato prices around here are all over the map, even at 
the same store).
-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale
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