[Market-farming] Ex-perts/ was marketing

Tradingpost tradingpost at gilanet.com
Sat Feb 12 20:45:40 EST 2005

Just for the record, corporations are not people; for the most part they're
an undemocratic throwback to feudal serfdom, and in practice there are vast
differences in the way sole proprietors and corporations run a business. 

For example, you might
>think that common sense dictates that you
>stop advertising after the first three ads
>you ran produced nothing (zero, zed).

And professional marketing will tell you to run an ad four times or two
instead of three? What if common sense told you to advertise to the right
people in the first place? I'm one of the little guys and I can't afford to
pay some expert to tell me what I already know.  And BTW, this nation, this
U.S.A., was built by small farmers who never heard of professional
marketing.  Corporate agribusiness, experts and all, is in deep trouble
today with the cost-price squeeze and cutbacks in government subsidies (I
never  got any --). Aggregate agricultural production across the country
declined last year for the first time in decades.  And professional
marketing hasn't kept all kinds of corporations from going belly up
recently, and ruining many thousands of lives in the process -- pensions,
jobs, health insurance, the whole nine yards. 

Farmers shaken by president's proposal to cut farm subsidies

paul tradingpost at gilanet.com

*********** REPLY SEPARATOR  ***********

On 2/12/2005 at 3:42 PM jay gee wrote:

>On Sat, 12 Feb 2005 15:32:39 -0700, Tradingpost wrote:
>> Easy there, I meant no offense. I merely meant to stress that my views
>> growing and marketing are not colored by any financial designs on this
>> particular list. Like most people here I'm not wealthy enough to donate
>> thousands to charity; I'm a federal retiree paying $200 mo. rent to live
>> and farm on 15 acres. I think formal marketing is designed for
>> absentee-stockholder owned corporations because they never even see the
>> people their business sells to. But for small market farmers, formal
>> marketing can be a disaster.  We have to market by common sense and by
>> knowing who we're selling to and what they want.  
>Formal marketing is for any business operator
>(small, medium, large, absentee or hands-on)
>who wants to have a success when they open
>the doors for business.
>Operators are always people, even when they
>are corporations.
>AND, the best marketing practices are not
>always obvious, nor necessarily involving
>common sense.  For example, you might
>think that common sense dictates that you
>stop advertising after the first three ads
>you ran produced nothing (zero, zed).
>What formal marketing practice does for the
>business operator is enforce a set of known
>standards of discipline on those willing to
>use what marketing practice offers.
>Understanding your capacity as well as that
>of your soil, pastures or weather is one phase
>of marketing for farmers.
>Understanding what customers in your market
>area want is another critical element.
>As long as you understand that marketing is
>about providing and having choices, and
>making those choices clear, you need not
>get bogged down with perceptions about
>Madison Avenue practices.
>BTW, a hands on farmer who successfully
>adapts professional marketing and advertising
>practices (the honest ones) to his or her own
>business will enjoy higher sales and profits than
>those just winging it out by common sense.
>Have a good weekend!
>jay gee
>not a farmer  --  but interested in farming
>Free marketing aids for farmers at:
>Market-farming mailing list
>Market-farming at lists.ibiblio.org
>Get the list FAQ at: http://www.marketfarming.net/mflistfaq.htm

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