[Market-farming] heirloom tomatoes

robert schuler sunnfarm at bellatlantic.net
Fri Feb 11 13:24:51 EST 2005


In my state we have the largest fresh market hybrid/ heirloom and processing
tomato evaluation project in the nation which includes two public taste testing
each summer. We have discovered many great heirlooms and a few big losers,
hopefully we will narrow it down to the best varieties this year. But regardless
of that, I have found at my roadside market when giving folks a choice they
almost always choose the big firm perfect looking rock hard red hybrids.
Its very hard to figure what the customer will like. Old young rich or poor you
can present an heirloom variety with a warm and fuzzy folksy name, yet the
perfect big round tomato will sell first. I sell a tomato with the romantic name
BHN 586 along side a sweetcorn called BC0805 not very impressive names but a
quality and flavor that brings cutomers back... Bob.
Sunny Meadow Farm
Bridgeton, NJ.

Old Timin' wrote:

> When it comes to selling heirlooms, there is another marketing advantage
> along with flavor and color that I don't see many using. The histories and
> stories involved with the varieties.If you check into it, most heirlooms
> have an interesting story or history behind them, people love to try a
> variety after hearing these "tidbits of information", you just can't come up
> with an interesting story for better boy or early girl,lol.
> Oldtimin
>
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