[Market-farming] Value added products

Tradingpost tradingpost at gilanet.com
Thu Feb 10 19:39:53 EST 2005


Remote west central NM at 7,000 elevation, under 10" rainfall.  Even
ranching is marginal. There's a lot of tradition. You can't con the locals
here. They know if you've got something worthwhile, otherwise you're a
tourist. I talk with Nick Baca whose father was born here, grandfather
settled in 1870 back when it was sheep country and the climate was wetter.
The county seat, Reserve, was the home of the Sagebrush Rebellion. Once
when the feds showed up to interfere in a County Commissioner's meeting,
the sheriff threatened to jail them and they never came back. 

I think we can agree that in our marketing one size fits all is a recipe
for frustration. 

paul tradingpost at gilanet.com
http://largocreekfarms.com
http://medicinehill.net

*********** REPLY SEPARATOR  ***********

On 2/10/2005 at 6:44 PM GreenMrkt at aol.com wrote:

>Hi Paul, 
>       Massachusetts is however the market I serve. And so I am learning
>as 
>much as I can about my particular markets trends and habits.
>       What is obvious is that each market has it's own particulars and 
>peculiarities, and learning about our individual customer's buying habits
>is an 
>essential part of being able to market to them successfully. It's really
>basic 
>business to find out what books our customers have read recently, where
>they 
>shop for clothing, what they do for a living, what TV shows they watch (or
>don't 
>watch). 
>       Many of the marketing principles I've used were gleaned from one
>book 
>or another. We try new things, and hang onto those things that work. For 
>example, direct marketing is the surest way, for us, to get customers to
>keep 
>coming back.   We send postcards out to our mailing list and reap the
>rewards every 
>time. Simple inexpensive and highly effective.
>       
>       What area are you selling in if you don't mind me asking?
>       Blessings, 
>
>Karen Wallman
>Green Market Farm
>710 Daniel Shays Hwy.
>New Salem, Massachusetts 01355
>
>
>TEL 978-544-7911
>FAX 978-544-7587
>greenmrkt at aol.com
>
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