[Market-farming] Value added products

Tradingpost tradingpost at gilanet.com
Thu Feb 10 18:05:48 EST 2005

Oh sure, there are some markets where mostly professional women show up.
But that can't possibly be typical of the majority of farmers markets
across the country. There's a total of two professional women within 40
miles of my place.  I wouldn't make the mistake of assuming my experience
must be the experience of all other markets in every climate and locale.
Nor would I make the mistake of telling all small growers to take the same
approach to pricing. They won't, and they shouldn't. Aim high in a typical
rural area and they'll laugh you out of town. They want good food at a
reasonable price.  I wouldn't assume everybody outside the city limits is

Sorry but you're mistaken about me having a problem selling, and I have no
idea where you come up with a personal slur about that "anger" stuff.  I
can sell everything I grow. You wouldn't know of course that where I am
most people simply can't or don't grow their own due to the short growing
season, low rainfall, and altitude. And lack of time, experience or
confidence. The nearest grocery is an hour away, cardboard tomatoes and

What the B-school experts miss is the fact that not all of us ruthlessly
aim at simply making the most money as fast as we can. They wouldn't
realize there's more to it. The social interaction and providing a needed
service has many side benefits you can't see until you're involved in it. A
lot of growers know what I mean about being appreciated and respected for
their work. And that translates into income security and customer loyalty.
But those things get shortchanged by the experts because it's hard to put a
price tag on the intangibles. 

paul tradingpost at gilanet.com

*********** REPLY SEPARATOR  ***********

On 2/10/2005 at 5:17 PM OakCamp2 at aol.com wrote:

>In a message dated 2/9/2005 9:48:29 PM Central Standard Time, 
>tradingpost at gilanet.com writes:
>Mostly professional
>women, 40-65?  Sorry, most food shoppers may be women but the majority
>certainly aren't professionals, and most are probably under 40.  Sharpton
>may be talking about the Whole Foods Market crowd, but they're a different
>crowd from the farmers market crowd.  As long as small growers aim so high
>at the upscale market, they'll remain a niche market. 
>I disagree with you Paul.  The people who frequent our Farmer's Markets
>working professionals who want fresh food raised locally. If you are
>for people who can raise it themselves in their own garden, then you are
>in feeling angry that you can't get anyone to buy your stuff.  Why would
>Perhaps you would do better to relocate to an area where your efforts are 
>rewarded?  BTW, small growers excel when they put themselves in a niche
>and aim high.  
>Market-farming mailing list
>Market-farming at lists.ibiblio.org
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