[Market-farming] big difference between gross profit and gross profit MAR...
GreenMrkt at aol.com
GreenMrkt at aol.com
Wed Feb 9 19:40:06 EST 2005
They aren't clueless, Paul.
They are buying based on value, and that's a perception based decision.
We need to discover what their values are if we want to sell to them.
Why not do an informal survey next time you are evaluating the basket in
front of you in the grocery line? Ask them why they chose what they chose.
You are after all a food professional and a simple conversation may give you the
answers you are looking for. Most folks love to know that we care about what
They are the experts about their lives. Maybe running all over town
isn't something they have time or energy for. (Is it really a bargain if you have
to spend a dollar to save a dime?) They perhaps haven't been introduced to the
food items that you are targeting as being a better value. Or maybe they
don't have the expertise to 'throw something together'. Cooking a meal isn't as
easy a thing as those of us who do this for a living make it out to be. Many
young folks didn't grow up in that tradition. Let's see if we can offer them the
convenience that they want, along with the healthier foods that we can
provide. For example, don't just sell lettuce mix, sell a salad!! It could mean just
a small difference on packaging for us but a huge difference in the way the
customer perceives the value of the item that they are buying.
Don't forget to let them know where they can buy your most wonderful
stuff and give them an incentive (a free lb. of tomatoes, for example) the next
time they come to your market.
Green Market Farm
710 Daniel Shays Hwy.
New Salem, Massachusetts 01355
EMAIL: greenmrkt at aol.com
WEB: HarvestAndHome.com(offline until 2005)
Green Market Farm is now a member of:
The Federation of Massachusetts Farmers Markets (FMFM)
Massachusetts Association of Roadside Stands (MARS)
The Massachusetts Specialty Food Association (MSFA)
North American Farmers Direct Marketing Association (NAFDMA)
Northeast Organic Farmers Association (NOFA)
Community Involved In Sustaining Agriculture (CISA)
Journal and Industry Affiliations
Fancy Foods and Culinary Products
Greenhouse Production News
Vegetable Growers News
Meetings and Conventions
Convenience Store News
Natural Foods Merchandiser
Growing for Market
New England Food Service
Kitchen And Cook
Food And Wine
Stagnitos New Products Review
Chain Store Age
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